Responsibilities

• North America Strategy and Leadership
• - Own the North American influencer strategy, setting clear priorities across the US and Canada.
• - Build annual and quarterly plans covering audiences, creators, channels and investment.
• - Own regional forecasting and budget recommendations, using performance insights to scale opportunities, improve efficiency and redirect investment.
• - Represent influencer marketing in regional planning and bring North American insights into our global strategy.
• Market Growth
• - Directly own and scale Wise’s influencer strategy in Canada, from market planning and creator identification through to execution and optimisation.
• - Support the existing US Influencer Manager with strategic direction and opportunity sizing while they retain ownership of market execution.
• - Build a locally relevant Canadian programme and test new propositions, formats and partnerships to define the market’s long-term growth roadmap.
• - Ensure all North American influencer activity follows applicable regulatory, disclosure, brand-safety and procurement requirements.

Requirements

• You have extensive influencer marketing experience across the US and Canada, with a track record of building programmes that drive measurable customer growth
• You focus on meaningful insights and the metrics that drive real impact.
• You can set a clear regional strategy while remaining close enough to execution to understand what is working.
• You have experience marketing to small businesses, entrepreneurs or freelancers.
• You are commercially and analytically strong, with experience managing budgets, forecasts and performance.
• You are an effective cross-functional collaborator who can connect regional and global teams around shared priorities.
• You are comfortable operating within a global reporting structure while being embedded in a regional team, and you can connect both groups through clear communication and shared priorities.

Preferred

• Experience building influencer or ambassador programmes in fintech, financial services or another regulated industry.
• Affiliate or performance-partnership experience.
• Experience leading and developing high-performing marketers.
• French-language skills or experience marketing in Quebec; proficiency in other languages is also valuable.