Responsibilities

• Identify and proactively reach out to potential TikTok creators across key verticals (beauty, lifestyle, tech, home, etc.)
• Build and maintain a scalable creator pipeline aligned with AFM's brand and livestream strategy
• Conduct onboarding calls and introduce creators to AFM's collaboration model, commission structure, and workflow
• Monitor creator performance (GMV, conversion rate, engagement metrics) and propose optimization strategies
• Collaborate with the Livestream, Events, and Brand teams to match creators to the right campaigns

Requirements

• Current college students or recent graduates
• Bilingual in English & Chinese
• Passionate about TikTok, creators, and social commerce
• Strong communication and relationship-building skills
• Organized, proactive, and comfortable with outbound outreach
• Prior experience or coursework in marketing, communications, or influencer marketing is a plus
• Location : Midtown Manhattan, New York City (in-office)
• Schedule : 5 days per week
• Start Date : Rolling — applications reviewed on a rolling basis, start date flexible
• Eligibility : Current college students or recent graduates

Preferred

• Prior experience or coursework in marketing, communications, or influencer marketing is a plus

Benefits

• Work from our Midtown Manhattan office in a premium commercial building
• Hands-on experience working directly with creators and brands on TikTok
• Access to large-scale brand activations and industry events in NYC
• Exposure to a strong network of creators, founders, and industry professionals
• Opportunities to visit TikTok headquarters and learn from industry insiders
• School credit available
• Potential full-time opportunities for top performers / TikTok referral
• Stipend available for qualified candidates upon program completion