Responsibilities

• Define and own the Viral Automations influencer marketing strategy aligned to business, brand, and growth objectives
• Oversee the Viral Automations influencer marketing budget, including spending appropriately compared to monthly, quarterly, and annual allocations
• Communicate expected spend and outcomes based on historical performance and business goals
• Partner cross-functionally to analyze influencer marketing performance (pageviews, CPMs, and PPVs) and connect results to key growth KPIs
• Establish and maintain frameworks for influencer selection, deal structures, and partnership standards
• Translate business goals into clear priorities, roadmaps, and resourcing plans for the Viral Automations influencer team
• Drive process improvements, tooling decisions, and measurement evolution to improve efficiency and signal quality
• Coach and develop team members, setting clear quality bars and performance expectations
• Partner cross-functionally with Paid, Brand, Finance, Legal, and Creative teams to ensure alignment and execution
• Influencer marketing spend is well-paced, forecasted accurately, and aligned to business priorities

Requirements

• 2+ years of experience in influencer marketing, creator partnerships, or related digital marketing roles
• Proven success in managing end-to-end influencer campaigns and partnerships
• Strong negotiation, communication, and project management skills
• Comfort with data and reporting — ability to translate metrics into insights and recommendations
• Experience with influencer and social analytics preferred
• Strong organizational skills and ability to manage multiple campaigns simultaneously

Preferred

• Experience managing external talent/freelancers
• Background in health, wellness, or lifestyle brands
• Familiarity with affiliate marketing measurement and attribution

Benefits

• Face-to-Face Connections : We value personal connections. Enjoy opportunities to meet and connect with your team members in person to help forge meaningful relationships that extend beyond the virtual realm. Teams meet as often as needed and all of MyFitnessPal gathers annually.
• Flexibility At Its Best: Achieve the work-life balance you deserve. Enjoy a flexible time-off policy with our Responsible Time Off benefit.
• Give Back: Use your volunteer days off to support what matters most to you. Each full time teammate receives 2 days per calendar year to give back to their community through service.
• Mentorship Program: Take control of your career through our mentorship program where, if you’d like, you will be matched with a teammate who can help you scale your skills and propel your growth.
• Family-Friendly Support : Embrace the journey with confidence and care. Enjoy our paid maternity and paternity leave, to provide time to balance family responsibilities with your career and take the time needed to strengthen family relationships. We understand the complexities of starting or expanding a family, which is why we provide best-in-class comprehensive assistance for fertility-related matters.
• Wellness Comes First : Live Good Health is one of our core values. Receive a monthly Wellness Allowance, empowering you to focus on your physical and mental well-being by choosing from a range of wellness initiatives, including dedicated mental health days.
• Celebrate Greatness: Your hard work deserves recognition! Our reward and recognition platform empowers peers to acknowledge and reward each other for the exceptional contributions they make.
• Elevate Your Health & Fitness: Get access to MyFitnessPal Premium, allowing you to take your fitness, health and wellness journey to new heights.
• Unlock Your Potential: Access our virtual learning and development library, and participate in training opportunities to continuously grow and enhance your skills.
• Championing Inclusion : Our dedicated DEI Committee actively fosters a diverse and inclusive workplace by setting actionable goals and evaluating progress across the organization.