Responsibilities

• Drive brand integration by collaborating with creators to authentically weave our brand narrative into their content, ensuring high-value engagement.
• Identify, vet, and secure influencers across priority platforms including, but not limited to Instagram, TikTok, YouTube, etc.
• Build and maintain strong relationships with influencers and creators, acting as the key point of contact throughout campaign lifecycles.
• Partner with internal brand and creative teams to develop briefs that guide creators in producing content that feels native to their channel while integrating brand value.
• Develop long-term creator partnerships that go beyond individual activations to build deep brand advocacy and loyalty.
• Define and lead the long-term influencer vision and roadmap, evolving with culture, platforms, and business priorities
• Build and manage a high-impact creator ecosystem, balancing scaled partnerships with deeper, strategic relationships
• Maintain influencer databases and regularly refresh talent pools to keep up with cultural trends and platform shifts.
• Stay informed on industry trends, platform updates, creator economy shifts, and best practices to ensure innovative and relevant influencer programs.
• Manage influencer campaigns and ad placements ensuring strategic media buys and high-performance targeting for maximum brand visibility.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 4+ years of experience in influencer marketing or social media.
• Experience managing both in-kind/gifting programs and paid influencer partnerships.
• Proven ability to develop influencer strategies and select talent based on brand alignment and audience data.
• Familiarity with influencer platforms (e.g., Cohley, GRIN, Upfluence, or similar).
• Strong negotiation, communication, and relationship-building skills.
• Ability to manage campaigns for multiple brands simultaneously and meet deadlines in a fast-paced environment.
• Highly organized, detail-oriented, and results-driven.