Responsibilities

• Promote and support the brand vision and goals through messaging across the influencer community, building and developing meaningful relationships.
• Brainstorm new strategies and execute influencer plans for TikTok Shop to increase brand presence on the platform.
• Help implement a global, cross-platform influencer marketing strategy through organic and sponsored content.
• Retain the current influencer base and develop new relationships into long-term brand advocates.
• Source, evaluate, and develop strong partnerships with passionate customers, content creators, and influential individuals.
• Identify and recruit talent that aligns with the brand’s pillars, values, and goals.
• Manage content distribution across paid media and collaborate with paid media and social teams to create a holistic marketing strategy.
• Innovate and enhance influencer marketing strategies by staying current with the latest trends and storytelling opportunities.
• Collaborate cross-functionally with Accounting to process influencer and partner payments.
• Track and analyze influencer outreach, content performance, and conversion rates to estimate ROI and recommend effective strategies.

Requirements

• 5–7 years of experience in influencer marketing, either at a brand or agency
• Experience in the beauty, fashion, or a similar industry/category
• Extensive network of social media talent and creators to leverage for the brand
• Strong knowledge of emerging talent, trends, and social platforms to keep the brand relevant, relatable, and aspirational
• Experience with TikTok Shop and working directly with TikTok Shop creators
• Proven track record of negotiating contracts and deals with influencers ranging from micro-influencers to VIP talent
• Excellent written and verbal communication skills
• Strong collaborative and strategic thinking skills, with the ability to develop breakthrough, brand-building ideas
• Ability to adapt quickly and stay agile in a rapidly evolving social media and influencer landscape
• Active engagement and strong understanding of online and social media platforms

Preferred

• Experience in community management or customer service is a plus

Benefits

• Up to 100% Company Paid Healthcare (medical, dental, vision)
• Kind Body Fertility Benefits
• 401(k) savings plan with up to 4% match
• Unlimited PTO
• Full Access to LinkedIn learning
• Employee Discounts
• Free weekly catered lunch at HQ – M/T/W/Th
• Dog-Friendly office on a Thursday and Friday
• Free Swag Giveaways
• Annual Holiday Party