Own the influencer strategy aligned to brand and revenue goals and lead end-to-end creator partnerships across outreach, briefs, contracting, approvals, and recap.

• Influencer Strategy & Partnerships: Own the end-to-end creator program from outreach to recap and budget management.
• Campaign Execution & Relationships: Source and vet creators, negotiate fees, coordinate legal and finance, and maintain creator networks.
• Performance & Compliance: Track campaign results, report insights, and ensure FTC guidelines are followed across activations.

Responsibilities: Develop and lead the influencer and creator strategy, ensuring it’s aligned with brand and revenue goals; Source, vet, and manage influencer partnerships end-to-end, including outreach, briefs, contracting, approvals, and recap; Negotiate talent fees with agents, managers, and creators directly; Partner with legal and finance teams to draft contracts, manage approvals, and coordinate payments; Build and maintain strong relationships with creators, agencies, managers, and industry partners; Manage campaign budgets, track spend, and ensure programs are executed efficiently; Represent the brand in client and agency meetings, conceiving and presenting talent recommendations and partnership strategies; Track and measure campaign performance, delivering post-campaign analysis with clear insights and actionable recommendations; Identify trends and competitive opportunities to inform ongoing strategy; Collaborate with social teams to amplify influencer-created content across platforms; Ensure FTC compliance for influencer-led programs and executions

Requirements: Education: Bachelor’s degree in a related field or equivalent training and/or experience.; Experience - A manager of influencer marketing or creator partnerships with 3-5 years of experience, ideally within beauty, fashion, home, or consumer brands; Specific Knowledge, Skills, Certifications And Abilities - Experienced in negotiating talent contracts and managing campaign budgets; Deep understanding of influencer and social performance metrics; Proven ability to build and maintain strong creator and agency relationships; A self-starter with strong organization skills and are able to manage multiple programs and timelines simultaneously; A strong written and verbal communicator, with experience creating clear, on-brand briefs and pitching concepts; Collaborative and experienced in working cross-functionally across marketing, sales, legal, and finance teams; Deeply immersed in TikTok and Instagram trends, creator ecosystems, and social-first storytelling; Comfortable operating in a fast-paced, startup-style environment with shifting priorities; Passionate about shopping, creators, and representing the People Inc. brand externally

Benefits: medical, dental, vision, prescription drug coverage; unlimited paid time off (PTO); adoption or surrogate assistance; donation matching; tuition reimbursement; basic life insurance; basic accidental death & dismemberment; supplemental life insurance; supplemental accident insurance; commuter benefits; short term and long term disability; health savings and flexible spending accounts; family care benefits; a generous 401K savings plan with a company match program; 10-12 paid holidays annually; generous paid parental leave (birthing and non-birthing parents); voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance