Influencer Marketing Manager

New York City, NY (Hybrid)

$88K/yr - $95K/yr (Est.)Mid Level3+ years expFull time

Posted 7 days ago

Job Summary

Own end-to-end influencer programs, from discovery and outreach through negotiation, content briefs, and performance tracking, guiding campaigns across influencers, UGC, and affiliate partners to meet client objectives.

  • Own end-to-end influencer campaigns and partner relationships
  • Lead brief development, content delivery, and performance measurement
  • Align campaigns with client goals and industry trends while refining workflows

Job Description

Responsibilities

  • Collaborate closely with internal teams to develop and execute tailored campaign strategies that align with our clients' objectives
  • Manage and grow relationships with external partners, including but not limited to influencers, UGC agencies, talent networks, and independent creators
  • Lead the full influencer campaign process, from talent discovery and outreach to negotiation, scheduling, and performance tracking
  • Develop clear and compelling briefs to guide partners in creating content and executing campaigns effectively
  • Ensure timely content delivery, providing feedback to creators and partners as needed to adhere to the brand briefs
  • Stay informed on industry trends and platform updates to help inform future campaigns
  • Support marketing efforts by contributing to sales materials, case studies, industry reports, and content for owned channels
  • Identify opportunities to refine workflows and improve efficiency across influencer, UGC, and affiliate programs
  • Educate internal teams on best practices and equip them with the knowledge to confidently communicate the value of influencers to clients, helping drive adoption and business growth

Requirements

  • 3+ years of experience managing end-to-end influencer campaigns, preferably with a focus on performance KPIs. Experience with eCommerce, alcohol, or DTC brands is a plus
  • Hands-on experience with influencer discovery & management platforms (e.g. CreatorIQ, Klear, or similar)
  • Experience in crafting briefs that align with brand goals and provide clear direction for content execution
  • Excellent written and verbal communication skills
  • Exceptional organizational skills and the ability to manage multiple campaigns simultaneously while coordinating with influencers, talent agencies, and other partners at various stages
  • High attention to detail and problem-solving skills
  • Self-starter and ability to work independently
  • All candidates must have the ability to work in the US; we are unable to sponsor any work visas for this role

Preferred

  • Experience with eCommerce, alcohol, or DTC brands is a plus

Benefits

  • Summer Fridays: we aim to stop working at 3:00pm on Fridays from Memorial Day to Labor Day
  • Holiday Break: 11 annual bank holidays, plus Christmas to New Year’s Eve
  • Flexible working and WFH opportunities: Two days per week in the NY office required
M+C Saatchi Group logo

M+C Saatchi Group

3.4 Glassdoor

M+C Saatchi Group is a global creative solutions company and the world’s largest independent creative network. We connect specialist expertise, powered by creativity, data and technology, to help build famous brands, solve the most complex business and societal challenges, and create and curate Cultural Power for our clients.

Founded in 1995
London, England, GBR
1.3K employees (474 in marketing)
68% recommend to a friend
71% CEO approval

Salaries

SalaryGuide estimate

$88K/yr – $95K/yr

Modelled from 5 comparable roles.

See all M+C Saatchi Group salaries

Funding

Total Funding
$66.5M
Last Raise
$66.5M
Post IPO Debt, 5 years ago

Funding History

  • Jun 2021
    Post IPO Debt • $66.5M

Traffic Signals

Monthly Visitors
52.6K
Traffic Source Mix
Search
37.1%
Direct
45.7%
Referral
7.1%
Social
8.7%
Paid
1.1%

Headcount Trend

Current headcount: ~1.3K

Recent News

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Influencer Marketing Manager

M+C Saatchi Group · New York City, NY · Hybrid