Influencer Marketing Manager

Pennsylvania, USA (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive influencer partnerships strategy and execution to meet business goals.

  • Own end-to-end influencer sourcing, vetting, and relationship management across platforms.
  • Must-have: 3+ years in influencer marketing or partnership management.
  • Standout: Collaboration across creative, sales, paid media, and eCommerce teams.

Job Description

Responsibilities

  • Develop and execute influencer partnership strategies to meet business goals
  • Source, vet, and recruit influencers and thought leaders across platforms
  • Build and maintain strong relationships with influencers, agencies, and talent managers
  • Negotiate contracts, deliverables, and compensation for campaigns
  • Manage campaign execution, ensuring messaging resonates with target audiences
  • Track performance, analyze results, and optimize campaigns for maximum impact
  • Collaborate across creative, sales, paid media, and eCommerce teams
  • Stay current on trends and emerging voices in influencer marketing

Requirements

  • 3+ years in influencer marketing or partnership management; agency experience a plus
  • Proficient in analytics tools and influencer platforms to measure ROI and optimize strategy
  • Strong written and verbal communicator with the ability to build relationships across industries
  • Proven track record of delivering measurable campaign results
  • Skilled at managing multiple partnerships and troubleshooting challenges
  • Experience with affiliate/creator commerce platforms (ShopMy, LTK) and content amplification strategies is preferred

Benefits

  • Hybrid work and remote work options are available outside of head office locations
  • Flexible work hours
  • Summer Fridays
  • Insurance coverage with cost incentives
  • Paid parental leave benefits
  • Advancement opportunities
  • Ongoing training and development opportunities
  • Opportunities to travel
  • 401K contribution matching plan after 6 months (US Only)
  • Company sponsored events
Gen3 Marketing logo

Gen3 Marketing

3.8 Glassdoor

Gen3 Marketing (Gen3) is the leading global performance marketing agency specializing in affiliate marketing, leveraging nearly two decades of publisher relationships and data-driven capabilities to transform business results. The firm has global reach with offices across USA, Canada, and Europe.From performance PR to deal and loyalty publishers, Gen3 builds and maintains full-funnel programs to drive customer acquisition and revenue growth. The most awarded affiliate marketing agency, Gen3 has been recognized by Commerce360 as the leading Affiliate Agency for the top 1000 internet retailers and named Agency of the Year 14 times, including by AWIN Think Tank 2023, CJ 2022, and Rakuten 2022.

Founded in 2007
Blue Bell, Pennsylvania, USA
199 employees (104 in marketing)
71% recommend to a friend
91% CEO approval

Traffic Signals

Monthly Visitors
12.7K
Monthly Google Ads Budget
$4K
Traffic Source Mix
Search
28.9%
Direct
40.5%
Referral
7.6%
Social
10.9%
Paid
1.4%

Headcount Trend

Current headcount: ~199

Marketing Team

Marketing Team Size
102 (51% of company)

Funding

Last Raise
Private Equity, 4 years ago

Funding History

  • Sep 2021
    Private Equity