Influencer Marketing Intern

New York City, NY (Unknown)

$20/hr – $22/hrIntern/New GradInternship

Posted 2 months ago

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Job Summary

Own influencer ecosystem growth for a CPG brand by shaping and executing a data-driven influencer and affiliate program across GRIN and Superfiliate, aligning creator partnerships with brand goals and driving measurable engagement.

  • Influencer partnerships and creator sourcing across paid, earned, and affiliate channels to meet campaign goals
  • Platform operations and reporting for GRIN and the affiliate program to enable scalable activation
  • Campaign planning, KPI alignment, and optimization across influencer, ambassador, and creator programs

Job Description

Own influencer ecosystem growth for a CPG brand by shaping and executing a data-driven influencer and affiliate program across GRIN and Superfiliate, aligning creator partnerships with brand goals and driving measurable engagement.

  • Influencer partnerships and creator sourcing across paid, earned, and affiliate channels to meet campaign goals
  • Platform operations and reporting for GRIN and the affiliate program to enable scalable activation
  • Campaign planning, KPI alignment, and optimization across influencer, ambassador, and creator programs
Vita Coco logo

Vita Coco

3.9 Glassdoor

The Vita Coco Company, created in 2004 by Michael Kirban and Ira Liran, produces the leading brand of coconut water in the United States with a growing presence around the world. The Vita Coco Company’s brands include the leading coconut water, Vita Coco; clean energy drink Runa; premium canned water, Ever & Ever; and protein-infused water, PWR LIFT.In 2021, The Vita Coco Company became a publicly traded, Public Benefit Corporation. With a growing portfolio of natural products, The Vita Coco Company has identified its public benefit purpose as creating ethical, sustainable products that uplift communities and do right by our planet by harnessing and protecting nature’s resources. In 2022, The Vita Coco Company was certified as a B CorporationTM furthering the Company’s commitment toward operating its business as a force for good, while delivering better-for-you products.Vita Coco is headquartered in New York City with international offices in London and Singapore. The Company is Nasdaq-listed under ticker symbol COCO.

Founded in 2004
New York, New York, USA
747 employees (89 in marketing)
70% recommend to a friend
96% CEO approval

Traffic Signals

Monthly Visitors
4.6K
Traffic Source Mix
Search
29%
Direct
51.4%
Referral
9.9%
Social
8.1%
Paid
1.4%

Headcount Trend

Current headcount: ~747

Marketing Team

Marketing Team Size
75 (10% of company)
Median Career Experience
8.5 years
Median Tenure
3.9 years

Funding

Total Funding
$132.8M
Last Raise
$115M
Post IPO Secondary, 3 years ago

Funding History

  • May 2023
    Post IPO Secondary • $115M
  • Feb 2011
    Series Unknown • $13.7M
  • May 2010
    Series Unknown • $4.1M

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