Influencer Manager - Unpublished R&D Product

Los Angeles, CA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own influencer ecosystem development and program-wide activation for a game launch, identifying and engaging creators globally, architecting campaigns, and enabling creators with tools and partnerships.

  • Influencer network: curate and grow a diverse roster; manage relationships directly or via agencies.
  • Campaign leadership: design and oversee influencer initiatives from launch onward.
  • Creator enablement: build programmatic rewards and cross-functional partnerships to sustain ongoing content creation.

Job Description

Responsibilities

  • Curate, evolve, and manage our influencer roster: Identify influencers at all levels who would love our game; own the relationships yourself (or through agencies); continuously identify and bring in new talent; build a database of humans we are - or want to - build relationships with
  • Manage Influencer Campaigns: You will be the primary human helping architect and manage our influencer campaigns for launch and beyond
  • Think Programmatically: Develop and manage long-term reward structures that power constant content creation and engagement over one-off campaigns or preview events
  • Global VIP Partner Identification: Identify the global celebrities and cultural leaders we should partner with for launch and beyond
  • Cross-Functional Advocacy: Partner with the game team to advise on features that empower creators to make the most broadly entertaining content
  • Operationalization: Stand up early influencer operations: processes, toolkits, and workflows

Requirements

  • 3+ years' experience managing creator ecosystems, influencer strategies, or high-profile talent partnerships within gaming, entertainment, or sports
  • A global student of the game: Strong understanding of creator ecosystems, emerging formats, and content 'metas' around the world
  • Pop culture pickled: You’ve been brined in other industries, cultures, and communities, keen to import innovative ideas and practices from the outside world; you have a good handle on current and emerging celebrities, athletes, and tier 1 influencers, as well as their impact on pop culture

Benefits

  • Riot focuses on work/life balance, shown by our open paid time off policy and other perks such as flexible work schedules.
  • We offer medical, dental, and life insurance.
  • Parental leave for you, your spouse/domestic partner, and children.
  • 401k with company match.

Riot Games

4.2 Glassdoor

Since 2006, Riot Games has stayed committed to changing the way video games are developed, published, and supported for players. From our first title, League of Legends, to 2020’s VALORANT; we have strived to evolve the community with growth in Esports, and expansion from games into entertainment. Players are the foundation of Riot's community and because of them, we’re able to reach new heights.Founded by Brandon Beck and Marc Merrill, Riot is headquartered in Los Angeles, California, and has 4,500+ Rioters in 20+ offices worldwide. Riot has been featured on numerous lists including Fortune’s “100 Best Companies to Work For,” “25 Best Companies to Work in Technology,” “100 Best Workplaces for Millennials,” and “50 Best Workplaces for Flexibility.”Riot Games recruiters will never ask for money or request sensitive information, and they'll always reach out from an @riotgames.com email address. You can learn more about Riot’s interview process here: https://www.riotgames.com/en/work-with-us/interviewing-at-riot/interview-process

Founded in 2006
Los Angeles, California, USA
7.8K employees (2,633 in marketing)
77% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
36.4M
Traffic Source Mix
Search
76.4%
Direct
19.3%
Referral
2.3%
Social
1.7%
Paid
0.3%

Headcount Trend

Current headcount: ~7.8K

Marketing Team

Marketing Team Size
970 (12% of company)
Median Career Experience
15 years
Median Tenure
5.1 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$21M
Last Raise
$6M
Series Unknown, 7 years ago

Funding History

  • Dec 2018
    Venture Round • $6M
  • Nov 2016
    Convertible Note
  • Sep 2009
    Series B • $8M

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