Responsibilities

• - Manage end-to-end campaign delivery – Own briefing, casting, contracting, content review, posting, and reporting, keeping every workstream on track and on time.
• - Source and vet gaming creators – Identify and evaluate gaming influencers, streamers, and creators against brief requirements, from micro to top-tier talent across Twitch, YouTube Gaming, Instagram, TikTok, and Discord.
• - Own day-to-day creator relationships – Communicate with creators, agents, and managers to keep partnerships smooth, professional, and on schedule.
• - Support negotiations and contracting – Assist with fee negotiations, usage rights, and contract terms, working within agreed budgets.
• - Coordinate across teams – Partner with strategy, creative, and account teams to keep influencer workstreams integrated into wider gaming and entertainment campaigns.
• - Report on performance – Track and report on campaign delivery and performance metrics for internal and client review, including gaming-specific platform metrics (concurrent viewership, engagement, community sentiment).
• - Stay ahead of gaming culture – Keep a pulse on new titles, platform trends, esports moments, and emerging gaming creators so NewGen’s programs stay culturally relevant.

Requirements

• 4–5+ years' experience in influencer marketing or creator partnerships, agency or brand-side
• A clear, demonstrable gaming background – prior experience working with gaming publishers, platforms, esports organisations, or gaming-focused creator/talent management is essential
• Established relationships with gaming creators, streamers, agents, and talent managers (Twitch, YouTube Gaming, TikTok, Discord)
• Genuine fluency in gaming culture – titles, platforms, esports, and online gaming communities
• Experience managing influencer campaigns end-to-end, from casting through to reporting
• Confidence negotiating fees, usage rights, and contract terms
• Comfortable using influencer and project management tools/platforms
• Strong organisational skills and the ability to manage multiple workstreams under tight timelines
• A collaborative mindset and the ability to get up to speed quickly