Industry Marketing Manager

USA (Remote)

Salary Not AvailableMid Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own industry GTM execution for B2B SaaS by translating strategic priorities into coordinated campaigns, messages, and field-ready assets across verticals. Connect strategy to execution with cross-functional alignment and industry storytelling that scales with lighthouse accounts.

  • Industry GTM ownership: translate strategy into campaigns, messaging, and enablement that matter for each industry.
  • Cross-functional orchestration: align product marketing, field, partner, and ABX to ensure industry plans drive pipeline.
  • Asset and narrative discipline: craft industry stories, proof points, and talking points that link problems to measurable value.

Job Description

Responsibilities

  • Translate industry strategy into executable go-to-market plans for priority verticals and segments.
  • Partner with Industry Principals to define market problems, buyer priorities, use-case narratives, lighthouse accounts, and proof points that matter most in each industry.
  • Help shape industry-specific value stories that connect problem → offer → value → impact.
  • Support the development of industry plans that align to Seeq’s broader product, whole-offer, and revenue priorities.
  • Identify industry-specific signals, trends, and opportunities that should influence campaign focus, launch readiness, and market positioning.
  • Develop and maintain industry-level messaging, narratives, and proof points that bring Seeq’s portfolio and whole offers to life in the language of the market.
  • Partner with Product Marketing to ensure portfolio and product narratives are adapted appropriately for industry audiences.
  • Work with Whole Offer Management to ensure offer framing, value articulation, and buyer relevance are clear by industry.
  • Guide the development of industry-facing assets such as solution stories, campaign themes, sales narratives, customer examples, and executive-level talking points.
  • Ensure messaging consistency across industries while allowing for meaningful vertical differentiation where needed.
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Seeq

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Founded in 2021
Minneapolis, Minnesota, USA
13 employees (7 in marketing)

Traffic Signals

Monthly Visitors
85.1K
Monthly Google Ads Budget
$633
Traffic Source Mix
Search
53.6%
Direct
39.6%
Referral
3.4%
Social
2.5%
Paid
0.8%

Headcount Trend

Current headcount: ~13

Marketing Team

Marketing Team Size
6 (46% of company)
Median Career Experience
10 years
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
4