Responsibilities

• Campaign Planning & Management: Develop and execute integrated marketing campaigns using a wide range of channels, tactics, and approaches.
• Content Creation: Create campaign assets, including messaging, print collateral, and digital content that contribute to overall campaign success.
• Event Management: Contribute to third-party events and Esri-hosted events by creating messaging and content and supporting onsite logistics.
• Project Management: Deliver campaign assets on time and on budget, managing multiple deadlines and priorities with regular stakeholder updates.
• Analytics and Reporting: Track campaign performance and engagement through activity reports and analytics.
• Leverage Marketing Processes & Technology: Use available technologies to manage activities, segment data, run campaigns, build webpages, and publish customer stories.
• Customer and Distributor Engagement: Build relationships with customers and distributors to understand needs and highlight successful implementations.
• Collaborate with Partners and Industry Influencers: Work with providers, associations, media, and thought leaders to position Esri and increase coverage.
• Community Building: Foster a vibrant GIS user community through activities that encourage two-way dialogue.

Requirements

• 2+ years of marketing or related business experience
• Time management, resource management, and project management skills
• Highly organized and self-motivated with the ability to multi-task
• Quick learner with a positive attitude
• Strong decision making, problem resolution, and creative thinking skills
• Excellent written and verbal communication skills
• Must be able to travel up to 20% during peak marketing periods
• Bachelor's degree in marketing, business, geography, GIS, or related field

Preferred

• Proficiency in GIS software is a plus
• Advanced writing, editing, and messaging development skills
• Knowledge in state and local government structures and operations is a plus

Benefits

• Total Rewards Esri’s competitive total rewards strategy includes health and welfare benefits, 401(k) and profit-sharing, vacation leave, paid holidays, and opportunities for growth.