Responsibilities

• Industry Strategy & Stakeholder Partnership: Serve as the primary marketing partner for assigned industries. Develop industry-specific marketing plans aligned to firm priorities. Monitor industry trends, market developments, buyer needs, and competitive activity. Advise stakeholders on marketing opportunities and priorities.
• Industry Content Development & Production: Own the content roadmap for assigned industries. Create and develop industry-focused content, including: Thought leadership; Articles; Points of view; Email campaigns; Landing pages; Webcasts; Event content; Sales enablement materials. Interview subject matter experts and transform complex ideas into compelling content. Drive content development from concept through final delivery. Ensure content is reusable across campaigns, channels, and service lines.
• Integrated Campaign Activation: Support service line-led campaigns by providing industry-specific insights, messaging, content, and activation plans. Develop industry-focused campaign components that strengthen integrated marketing efforts. Coordinate activation across digital, events, communications, field marketing, and sales enablement channels. Lead industry-specific initiatives and rapid-response programs as assigned.
• Events, Sponsorships & Market Presence: Evaluate industry events, sponsorships, and partnerships. Develop event messaging, content, speaker strategies, and activation plans. Partner with Field Marketing on execution while maintaining accountability for outcomes.
• Planning & Execution: Manage industry marketing plans from strategy through execution. Maintain visibility into priorities, timelines, deliverables, and outcomes. Manage competing priorities and make recommendations regarding resource allocation. Partner effectively across marketing and business teams to deliver results.
• Measurement & Optimization: Define success measures for industry initiatives. Monitor performance and identify opportunities for optimization. Analyze engagement, utilization, and business impact. Provide clear updates and recommendations based on performance data.
• AI-Enabled Ways of Working: Use AI-enabled tools for research, planning, content development, and workflow acceleration. Apply sound judgment and business context to AI-assisted outputs. Contribute to continuous improvement of team AI practices and standards. Other duties as assigned.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Minimum of 6-9 years of B2B marketing experience.
• Strong writing, editing, and storytelling capabilities.
• Experience developing content and thought leadership.
• Experience activating integrated marketing campaigns.
• Strong stakeholder-management and project-leadership skills.
• Ability to work independently and manage multiple priorities.
• Demonstrated proficiency in AI-enabled marketing tools and practices.

Benefits

• Benefits for internship positions: Grant Thornton interns are eligible to participate in the firm’s medical, dental and vision insurance programs and the firm’s employee assistance program. Interns also receive a minimum of 72 hours of paid sick leave and are paid for firm holidays that fall within their internship period.
• Benefits for seasonal employee positions: Grant Thornton seasonal employees are eligible to participate in the firm’s medical, dental and vision insurance programs and the firm’s employee assistance program. Seasonal employees may also be eligible to participate in the firm’s 401(k) savings plan and employee retirement plan in accordance with applicable plan terms and eligibility requirements. Seasonal employees receive a minimum of 72 hours of paid sick leave.
• Grant Thornton employees may be eligible for a discretionary, annual bonus based on individual and firm performance, subject to the terms, conditions and eligibility criteria of the applicable bonus plan or program. Interns and seasonal employees are not eligible for bonus compensation.
• Additional Details: It is the policy of Grant Thornton to promote equal employment opportunities. All personnel decisions (including, but not limited to, recruiting, hiring, training, working conditions, promotion, transfer, compensation, benefits, evaluations, and termination) are made without regard to race, color, religion, national origin, sex, age, marital or civil union status, pregnancy or pregnancy-related condition, sexual orientation, gender identity or expression, citizenship status, veteran status, disability, handicap, genetic predisposition or any other characteristic protected by applicable federal, state, or local law.
• It is the policy of Grant Thornton to provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment, including the application process. To make an accommodation request, please contact HRHelp@us.gt.com .
• For Los Angeles Applicants only: We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
• For Massachusetts Applicants only: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Grant Thornton does not require or administer lie detector tests as a condition of employment or continued employment.