Responsibilities - Industry Narrative & Market Activation: Partner with the CMO and Leadership to activate Evention’s strategic narrative across hospitality and adjacent industries - Translate company messaging into industry campaigns, event themes, customer initiatives, and market programs - Help refine how concepts like “Trust After Checkout” resonate in real-world commercial conversations - Ensure Evention consistently connects complex financial operations to business outcomes like margin protection, payroll confidence, compliance, operational efficiency, and brand trust - Support category-building initiatives that strengthen Evention’s position as the Financial Trust Layer for hospitality - Commercial & Market Alignment: Stay closely connected to customers, prospects, sales conversations, and market trends to continuously improve how Evention shows up in the market - Gather feedback from frontline teams and customer interactions to identify where messaging resonates, where confusion exists, and where opportunities emerge - Partner with commercial leadership to support pipeline-generating campaigns, strategic initiatives, and GTM execution - Help strengthen Evention’s credibility with enterprise operators, finance leaders, ownership groups, and hospitality decision-makers - Industry Presence & Thought Leadership: Support Evention’s strategic presence across events such as HITEC and HOSPACE, hospitality associations such as HFTP, webinars, benchmark initiatives, and executive thought leadership programs - Help identify market opportunities, partnerships, speaking engagements, and industry programs that align to Evention’s growth strategy - Coordinate research, benchmark, and market insight initiatives that strengthen Evention’s authority around post-checkout financial operations and financial trust - Contribute to content, panels, webinars, and event programming that help shape how the industry thinks about financial accuracy after checkout - AI-Forward Marketing Execution: Leverage AI tools and emerging technologies to accelerate execution, improve research quality, streamline workflows, and uncover market insights - Explore new ways to improve marketing speed, personalization, GTM effectiveness, and market visibility using AI - Build scalable workflows that help a lean team operate with the speed and output of a much larger organization - Help push the organization forward in how AI is applied across modern B2B marketing and customer engagement - What Success Looks Like: Evention’s messaging consistently resonates in market conversations and customer interactions - Industry programs and campaigns contribute to pipeline creation and progression - Evention strengthens its positioning as the Financial Trust Layer for hospitality operators