Responsibilities

• SEO / GEO Strategy & Execution
• - Define target segments and content priorities
• - Audit site architecture and identify technical + content opportunities
• - Create and manage a content pipeline
• - Continuously test and optimize for search and AI-search visibility (SEO/GEO)
• Earned Media / PR
• - Build and execute an earned media strategy to extend organic reach
• - Develop media relationships, pitch angles, and secure coverage
• - Align PR narrative with existing brand positioning and voice

Requirements

• 7-10+ years in growth/content marketing, with direct ownership of an SEO/GEO program, not just execution within someone else's strategy
• Has built an inbound engine from the ground up before — ideally at an early-stage or lean team where they defined the strategy, not just optimized an existing one. Experience at a startup or scale-up is a major plus
• True self-starter — this person will work directly with the CEO with minimal oversight and needs to be comfortable defining their own roadmap, not waiting for direction
• Working technical fluency in SEOGEO — can speak to site architecture, structured content, and how AI answer engines source and cite information, not just traditional keyword/backlink SEO
• Real hands-on media relations experience — has personally pitched press and secured earned coverage (not just "managed a PR agency" or written press releases that someone else pitched). This is a hard requirement, not a nice-to-have.
• Exceptional writer — writing samples should be part of the interview/portfolio review
• B2B knowledge – Experience marketing to both SMB and enterprise accounts

Preferred

• Strong B2B marketplace experience — understands two-sided marketplace dynamics
• Technical aptitude or knowledge - our client is in the tech space and having experience here to understand different terminology, how engineering functions operate, etc. would be a huge plus
• Bonus: outbound AI SDR experience (ICP definition, list building, sequencing) for future scope expansion