In-House Content Creator & Social Strategist at Sonela Beauty | USA

In-House Content Creator & Social Strategist

USA (Remote)

Salary Not AvailableIntern/New GradPart time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive authentic makeup content for Sonela Beauty with end-to-end production and trend-driven, edutainment-focused videos.

Own scripting, filming, lighting, and fast-paced editing for TikTok-ready content.
Must-have: proven beauty content with trend-spotting and CapCut editing.
Standout: ability to blend education with entertainment for a luxury-brand voice.

Responsibilities

Content Mastery (15 Shoppable Videos and 5 Shoppable Posts/Month)
- Artistry: Execute high-quality makeup looks ranging from the "No-Makeup Makeup" look to more editorial, "stress-free" glow-ups. You must be skilled at application and demonstrating product payoff.
- Trend Execution: Identify trending audios, filters, and formats within minutes of them blowing up and translate them into the Sonela brand voice.
- Edutainment: Create "fun" first content, think skits, POV style, "Expectation vs. Reality," and relatable stress-management humor, that subtly weaves in our adaptogenic benefits.
2. Strategy & Growth Collaboration
- Weekly Brainstorms: Meet weekly with the social media team to brainstorm weekly concepts based on current platform data and competitor gaps.
- Performance Reporting: Analyze what’s working. You’ll look at the "hook" rates, watch time, and shares of your videos to report back on what our audience actually wants to see.
- Community Management: Manage the daily "vibe" in the comments. You’ll be the one sparking conversations, answering shade (with grace), and building a cult following.
3. Production & Posting
- End-to-end ownership: Scripting, filming, lighting (must have a clean, high-end setup), and fast-paced editing.