VP, Enterprise Marketing
Coursera
Mountain View, CA (Remote)
$300K/yr - $350K/yrIn-houseFull-timeSenior level
14 hrs ago
IMMEDIATE HIRING! Relationship-driven Marketer!!!
San Antonio, TX (Unknown)
Salary Not AvailableMid Level2+ years expFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the local referral-network growth for senior services, balancing education of partners, live events, and CRM-driven pipeline to hit revenue targets.
- Growth Infrastructure: Build and nurture partnerships with hospitals, SNFs, rehab centers, home health agencies, and physicians.
- Community & Education: Lead in-person visits, lunch and learns, and health fairs to keep partners educated and engaged.
- Sales & Operations Alignment: Track activity in CRM, report progress, and coordinate with ops to ensure smooth client transitions and market expansion.
Job Description
- Develop and maintain relationships with referral partners, including hospitals, skilled nursing facilities, rehabilitation centers, assisted living and independent living communities, home health agencies, hospice providers, physicians and medical practices, social workers and case managers
- Conduct regular in-person visits to referral sources to educate them on Always Best Care services.
- Identify and develop new business opportunities within the local community.
- Plan and attend networking events, health fairs, senior expos, chamber events, and community outreach activities.
- Coordinate educational presentations and lunch-and-learn events.
- Manage and maintain marketing materials, brochures, promotional items, and community resources.
- Track marketing activities, referral sources, and sales performance using CRM software.
- Monitor competitors and identify opportunities to expand market share.
- Meet established referral and revenue growth goals
- Bachelor's degree in Marketing, Business, Communications, or related field preferred
- Minimum of 2 years of marketing, business development, healthcare sales, or community relations experience
- Experience in home care, senior services, healthcare, or related industries preferred
- Strong networking and relationship-building skills
- Excellent verbal and written communication skills
- Comfortable with public speaking and presentations
- Proficient with Microsoft Office, CRM systems, and social media platforms
- Valid driver's license, reliable transportation, and willingness to travel locally
- Frequent local travel (San Antonio)
- Ability to lift and carry marketing materials up to 25 pounds
- Standing and walking during community events and presentations
- Experience in home care, senior services, healthcare, or related industries preferred
- Competitive salary
- Performance-based bonuses
- Paid time off
- Health benefits (if applicable)
- Mileage reimbursement
- Ongoing training and professional development
Always Best Care Senior Services
3.8 Glassdoor
Since 1996, Always Best Care has helped families with non-medical in-home care and assisted living placement services. With Always Best Care, every client receives extraordinary care in an inspiring environment with caring people. Our Care Coordinators have worked with more than 25,000 seniors across the country. We're here to serve you!
Founded in 1996
Rocklin, California, USA
1.7K employees
62% recommend to a friend
81% CEO approval
Traffic Signals
Monthly Visitors
150.3K
Monthly Google Ads Budget
$76.7K
Traffic Source Mix
Search
46.7%
Direct
36.9%
Referral
5.6%
Social
8.4%
Paid
2.3%
Headcount Trend
Current headcount: ~1.7K
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
