Responsibilities

• lead customer acquisition, engagement, and retention initiatives that improve the customer experience and drive business growth.
• partner with teams across marketing, product, engineering, analytics, design, business development, operations, legal, and privacy to develop and scale programs across the customer lifecycle.
• use customer insights, experimentation, and performance data to identify opportunities, improve existing programs, and help bring new features, communications, and partnerships to market.
• translate complex business, product, and platform considerations into clear plans and actions.

Requirements

• 5–10 years of experience developing growth, lifecycle, or customer engagement strategies.
• Experience in product management, technical program management, consulting, or similar roles requiring close partnership with technical teams.
• Experience building and optimizing customer-facing programs, products, or services, with an understanding of underlying technical and operational requirements.
• Strong analytical and problem-solving skills, with experience using data to evaluate performance, identify opportunities, and inform decisions.
• Experience managing complex initiatives with multiple stakeholders, dependencies, timelines, and technical constraints.
• Excellent verbal and written communication skills, with the ability to tailor information for different audiences.
• Ability to independently manage complex objectives while balancing strategic thinking and hands-on execution.

Preferred

• Experience in subscription, digital services, or SaaS businesses.
• Experience leading customer journeys across multiple systems, channels, or platforms.
• Experience leading initiatives across international markets, including market specific strategies.