Hybrid Director, Social Influencer & Partnerships - Kay & People at Signet Jewelers | Akron, OH | $150K/yr – $180K/yr

Signet Jewelers

Hybrid Director, Social Influencer & Partnerships - Kay & People

Akron, OH (Hybrid)

$150K/yr – $180K/yrDirector/Executive8+ years expFull time

Posted 4 months ago

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Job Summary

Drive brand partnerships and influencer strategy for fashion/lifestyle jewelry, owning campaigns, creator networks, and cross-channel storytelling to amplify activations.

Must-have: 8+ years in social media, influencer marketing, and brand partnerships
Standout: leadership of agency teams and cross-functional collaboration
Standout: jewelry brand experience and ambassador programs

Job Description

Responsibilities

Partner with Agencies, Creative and Brand teams to ensure all storytelling ladders up to a unified brand voice and strategy across platforms
Oversee the creation and evolution of social content strategies, calendars, and frameworks that support key campaigns, product stories, tentpole moments, and cultural opportunities
Partner closely with PR and media teams to bridge earned, organic and paid efforts, aligning content strategies with full-funnel goals and audience segmentation
Own influencer and creator strategy from top to bottom—managing agency partners, budget, briefing, contracts, content delivery, and performance reporting
Develop long-term creator relationships (ambassadors) that ladder up to brand values and extend across tentpole campaigns, gifting strategies, and affiliate opportunities
Partner with Owned Channels, PR, Creative, and Media to maximize integration of influencer content across brand campaigns, press moments, and paid plans
Lead briefings, product selection, and order fulfillment with detailed tracking and templates for influencers and internal stakeholders
Lead the development and execution of strategic brand activations, athlete/musician/celebrity collaborations, and sponsorships—ensuring robust social and influencer extensions that drive amplification
Oversee contract management for talent and partnership agreements, collaborating closely with Legal and internal stakeholders to ensure timely review, compliance, and execution
Collaborate with Creative and Cross-Functional teams to bring brand activations to life through digital storytelling and community engagement

Requirements

8+ years of experience in social media, influencer marketing, and brand partnerships, ideally within fashion, beauty, retail, or lifestyle sectors
Proven track record of developing innovative, results-driven social and influencer campaigns
Strong leadership and team management experience, with the ability to inspire and grow high-performing talent
Deep understanding of social platforms (TikTok, Instagram, Facebook, YouTube, Pinterest), creator economy, and digital storytelling
Deep understanding of paid social and ability to translate media plans into content based on platform, funnel and audience
Creative thinker who can bring a brand voice to life across a variety of consumer-facing touchpoints
Experience managing agency teams with ability to provide clear strategic and creative direction
Highly organized with ability to oversee multiple projects and guide team priorities
Passion for brand building, cultural storytelling, and—of course—jewelry

Benefits

Premium Healthcare Coverage – Comprehensive medical, dental, and vision plans to keep you and your family covered.
401(k) with Company Match – Invest in your future with a generous retirement savings plan, including company matching after just one year.
Generous Time Off – Recharge with a robust PTO package, plus company holidays.
Diversity, Equity & Inclusion Programs – Be part of a culture that celebrates diverse perspectives and fosters belonging.
Career Growth & Development – Opportunities for leadership development, mentorship, and continuous learning.
Exclusive Perks – Enjoy additional benefits, wellness programs, employee discounts, and more!

Signet Jewelers

3.5 Glassdoor

Signet Jewelers is the world’s largest retailer of diamond jewelry. Signet is a publicly-traded company and operates the name brands of Kay Jewelers, Zales, Jared, Banter by Piercing Pagoda, Diamonds Direct, Blue Nile, JamesAllen.com, Rocksbox, Peoples Jewellers, H.Samuel and Ernest Jones. We’re united by a shared purpose: Inspiring Love. It’s a belief that the more love there is in the world, the better the world becomes — for our customers, our teams, and our communities. Our customers trust us to help them celebrate life’s most meaningful and personal moments; and we do not take that responsibility lightly. As a Purpose-driven and sustainability-focused Company, Signet is Great Place to Work-CertifiedTM and named among one of the World's Most Ethical Companies 2025 by Ethisphere.

Founded in 1910

Akron, Ohio, USA

7.3K employees (1,441 in marketing)

www.signetjewelers.com

58% recommend to a friend

100% CEO approval