Human Services Marketing Manager (COMM SUPV 2) at University of California, Davis | Davis, CA | $95K/yr – $177K/yr

University of California, Davis

Human Services Marketing Manager (COMM SUPV 2)

Davis, CA (Hybrid)

$95K/yr – $177K/yrSenior LevelFull time

Posted 7 weeks ago

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Job Summary

Owns the UC Davis CPE HS marketing strategy and brand execution across websites, email, social, and events to drive inquiries, enrollments, and contract work, while aligning with main CPE and UC Davis guidelines.

Owns CPE HS marketing strategy and program-level execution across channels.
Leads content, creative, and channel delivery to target audiences and stakeholder groups.
Integrates brand standards with leadership planning and cross-team prioritization.

Job Description

Responsibilities

Manages the Human Services marketing team of digital content professionals and freelance designers that is responsible for marketing UC Davis Continuing and Professional Education’s Human Services branch (CPE HS) and programs, maintaining and promoting the branch’s brand within the context of the main CPE and UC Davis brand guidelines, and building its awareness among multiple stakeholder audiences.
Leads the development and implementation of marketing strategies for CPE HS overall and programs under that umbrella.
Directs all CPE HS marketing efforts to build and maintain websites, develop promotional content, communicate with target audiences via email, social media and other channels, generate conference inquiries and enrollments, and fulfill contract requirements related to marketing and communications.
Responsible for comprehensive strategic communications and creative functions, including concept development, creative direction, design production, assigning jobs and reviewing the quality of work to ensure it aligns with CPE HS’s brand standards and expectations.
Responsible for managing contracts and operational processes that impact the HS Marketing Team, in collaboration with CPE marketing colleagues.
Serve as part of the Marketing leadership team, contributing to the development, execution and implementation of Marketing’s strategic plan and major initiatives.
Collaborate closely with CPE HS Leadership to prioritize and manage work of the HS marketing team.

Requirements

Bachelor's degree in related area and/or equivalent experience/training
Extensive experience working in a creative capacity and directing writers, designers and other marketing professionals to produce strategic, outcomes-driven digital content, marketing materials and social media marketing that addresses the needs of targeted audiences and achieves identified goals.
Experience developing and implementing strategic plans that achieve desired outcomes.
Experience working in a high-volume communications/marketing environment, meeting critical deadlines and coordinating multiple assignments at various stages of development.
Experience supervising and managing staff, including hiring, coaching, appraisal/feedback, progressive discipline, workload management, etc.
Experience managing complicated projects with multiple stakeholders.
Demonstrated knowledge of strategic marketing planning. Demonstrated knowledge of digital marketing and social media practices and platforms. Strong oral and written communication and presentation skills. Ability to express ideas clearly and concisely.

Preferred

Experience using a CMS to update and maintain web content.
Experience using Adobe Creative Suite and Canva.
Experience in the human services or related fields.
Experience working with designers, printers, photographers, videographers and other visual communicators, including knowledge of print production techniques and vocabulary.

Benefits

Outstanding benefits and perks are among the many rewards of working for the University of California. UC Davis offers a full range of benefits, resources and programs to help you bring your best self to work, as well as to help you and your family achieve your health, wellness, financial and career goals. Learn more about the benefits below and eligibility rules by visiting either our handy Benefits Summary for UC Davis Health Employees or Benefits Summary for UC Davis Employees and our Benefits Page.
High quality and low-cost medical plans to choose from to fit your family's needs
UC pays for Dental and Vision insurance premiums for you and your family
Extensive leave benefits including Pregnancy and Parental Leave, Family & Medical Leave
Paid Holidays annually as stipulated in the UC Davis Health Policies or Collective Bargaining Agreement
Paid Time Off/Vacation/Sick Time as stipulated in the UC Davis Health Policies or Collective Bargaining Agreement
Continuing Education (CE) allowance and Education Reimbursement Program as stipulated in the UC Davis Health Policies or Collective Bargarding Agreement
Access to free professional development courses and learning opportunities for personal and professional growth
WorkLife and Wellness programs and resources
On-site Employee Assistance Program including access to free mental health services

University of California, Davis

UC Davis was founded in 1908 to serve the state of California. We do and we always will. Today, that seed planted years ago has grown into one of the world’s top universities.UC Davis has a community of faculty and staff who are leading the way in teaching, research, public service and patient care. As the second-largest employer in the region, our Davis and Sacramento campuses host more than 24,000 employees and more than 40,000 students — including undergraduates, graduate students, professional students, interns and residents.Our talented students are more likely to collaborate than compete, and our employees make creative connections from the obvious to the outlandish. This friendly approach has built a rich campus community that turns big ideas into real solutions.We’re ranked among the top 20 public universities in the nation with $1 billion in research funding. We’re harnessing our power to find innovative solutions to the world’s most daunting challenges — and preparing the next generation of leaders while we’re at it.The university offers more than 100 majors in four colleges — Agricultural and Environmental Sciences, Biological Sciences, Engineering, and Letters and Science. Graduate students can pursue interdisciplinary studies, with advanced degrees available from six world-class professional schools — School of Education, School of Law, Graduate School of Management, School of Medicine, School of Veterinary Medicine and the Betty Irene Moore School of Nursing.

Founded in 1908

Davis, California, USA

21K employees (693 in marketing)

ucdavis.edu