Responsibilities

• Develop and implement integrated marketing strategies and campaigns to advance HudsonAlpha's business goals.
• Optimize processes, content, and lead generation to increase visibility and engagement among target audiences.
• Coordinate messaging and graphic elements across digital and print materials.
• Manage content development for web pages, email campaigns, promotional pieces, and social media, ensuring alignment with brand standards.
• Build and schedule emails, including list segmentation, drip automations, and deployment through Pardot (or similar platforms).
• Create and maintain a monthly marketing content calendar, and contribute new ideas to the institute-wide content calendar.
• Assist with the creation, editing, and management of landing page content for campaigns and initiatives.
• Prepare detailed marketing and campaign reports, analyzing performance metrics, lead generation, and related sales data.
• Implement and monitor tracking mechanisms (e.g., insight tags, tracking pixels, or UTMs) to ensure all external campaigns are properly measured and attributed.
• Develop dashboards and visual reports that clearly connect marketing initiatives to measurable outcomes and ROI.
• Conduct market research, competitor analyses, and trend forecasting to identify opportunities for growth.
• Support sales and business development teams by reviewing lead data, funnel metrics, and account insights to strengthen targeting and customer engagement.
• Coordinate meetings, conferences, events, and promotional activities, managing schedules, logistics, and contact lists.
• Maintain both digital and physical inventories of promotional materials and ensure timely replenishment and distribution.
• Interview internal and external stakeholders to gather quotes, testimonials, and case studies for marketing materials.
• Manage the Institute's marketing automation platform (e.g., Pardot), including list maintenance, segmentation, email execution, monitoring, and troubleshooting.
• Maintain accurate campaign documentation, ensuring lists, tracking codes, and analytics data are properly configured and integrated.
• Coordinate marketing efforts with internal teams, including sales, communications, and finance, as well as with contractors, agencies, and vendors.
• Help manage the marketing department's budget, track expenses, and process vendor invoices.
• Participate in workshops, research, and seminars to stay informed of current marketing best practices and tools beyond the status quo.