HubSpot Strategist at Evenbound | Grand Haven, MI

Evenbound

HubSpot Strategist

Grand Haven, MI (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end content strategy and execution for B2B clients, combining strategic direction with hands-on writing, consulting, and data-driven optimization.

Own content strategy, calendars, and client-aligned distribution plans.
Must-have: proven experience in content strategy and AEO/SEO with data-driven results.
Standout: strong client advisory skills and ability to translate insights into actionable growth.

Job Description

Responsibilities

Content Strategy SME: Develop comprehensive content strategies for clients, including topic clusters, content calendars, distribution plans, and alignment with broader marketing initiatives.
Content Writing: Write monthly blogs, email newsletters, social media content, and larger initiatives such as website architecture and website page copy
Client Consulting: Advise clients on content direction, priorities, and performance. Serve as a trusted partner, helping clients understand how content contributes to their overall growth strategy.
Data Analysis & Reporting: Measure content performance using key metrics such as traffic, engagement, rankings, and conversions. Report insights to clients and internal teams, and adjust strategies based on performance.
Market Research: Conduct competitive analysis and market research to identify content gaps, opportunities, and trends. Use insights to inform strategy and uncover new growth opportunities.
AEO/SEO Expertise: Apply keyword strategy, search intent optimization, and AEO/SEO best practices across all content initiatives. Ensure content is optimized for both traditional search and evolving answer-based search experiences.

Requirements

3–5 years of experience in content strategy, AEO/SEO, or digital marketing
Proven experience developing and executing content strategies that drive measurable results
Strong understanding of AEO/SEO, keyword research, and search intent
Experience analyzing content performance and translating data into actionable insights
Strong client-facing communication and consulting skills
Ability to think strategically while guiding execution
Experience in a B2B or agency environment preferred
Role has capacity for advancement into a senior position with people management
Extra consideration given to applicants with Industrial B2B experience

Preferred

Role has capacity for advancement into a senior position with people management
Extra consideration given to applicants with Industrial B2B experience
Experience in a B2B or agency environment preferred

Evenbound

Our team is composed of strategic and technical experts who build tailored solutions to meet B2B growth marketing goals. We prioritize meaningful relationships built on honesty and transparency. We’ll always keep it real with you and operate with our purpose in mind: to empower our clients to reach their 5-star potential.Our full suite of services include:Revenue Operations: Data, systems, and processes operating in lock-step to support your B2B growth marketing efforts. Technical HubSpot Services: Create and grow end-to-end solutions on the world's most robust, all-in-one growth platform. HubSpot Support: Let us step in as a fractional solution to keep your portal running smoothly. Inbound Marketing: Attract your audience organically. Because most people prefer a conversation over a sales pitch. Outbound Marketing: Reach the right person with the right message at the right time. Website Design & Development: Develop a website that looks great and functions even better. Built on HubSpot CMS. Evenbound delivers a competitive advantage to clients in the manufacturing, construction, and industrial industries. Let's get you growing!

Founded in 2012

Grand Haven, Michigan, USA

29 employees (9 in marketing)

evenbound.com