Responsibilities

• Develop, execute, and optimize multichannel marketing campaigns across email, web, social media, and other digital platforms using HubSpot.
• Implement and manage marketing automation workflows to nurture leads, improve lead segmentation, and enhance demand generation efforts.
• Monitor digital marketing performance through Google Analytics, web analytics reporting, attribution modeling, and other analytics tools to measure campaign success and identify areas for improvement.
• Collaborate with sales teams to align marketing strategies with sales objectives using HubSpot CRM for lead management and tracking.
• Conduct data analysis to evaluate campaign ROI, analyze customer behavior patterns, and support product market segmentation initiatives.
• Set up digital marketing campaigns with a focus on marketing best practices, ensuring targeted messaging reaches the right audience at the right time.
• Support marketing project management by coordinating campaign timelines, tracking deliverables, and ensuring smooth execution of marketing operations.
• Perform web analytics reporting to inform attribution modeling efforts and optimize digital marketing strategies based on insights gained from data analysis skills.
• Manage platforms integrated with HubSpot

Requirements

• Proven experience working with HubSpot Marketing, Operations and Service Hub.
• Strong technical proficiency in implementing marketing automation tools including lead segmentation strategies and digital campaign setup.
• Demonstrated ability to analyze data using Google Analytics, SQL queries or other data analytics tools to inform decision-making processes.
• Hands-on experience managing multichannel campaigns across email marketing, web analytics reporting, social media advertising and demand generation initiatives.
• Knowledge of attribution modeling techniques and digital marketing performance monitoring practices to evaluate campaign impact effectively.
• Excellent project management skills within fast-paced environments requiring coordination of multiple campaigns simultaneously.

Benefits

• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Retirement plan
• Tuition reimbursement
• Vision insurance