Responsibilities

• Market Research and Analysis - Conduct and/or guide thorough primary and secondary market research to understand customer needs, market trends, and competitive landscape.
• Analyze market data to identify opportunities and threats.
• Customer Insights - Gather and analyze customer feedback to inform product development and marketing strategies.
• Maintain a deep understanding of customer personas and pain points.
• Comfortable presenting to customers and partners in virtual and in-person meetings and events.
• Portfolio and Product Positioning and Messaging - Develop clear and compelling product positioning, messaging, and value propositions.
• Craft and communicate product stories that resonate with target audiences.
• Sales Enablement - Develop sales tools and training materials to support the sales team in effectively selling the product.
• Conduct product training sessions and provide ongoing support to the sales team.
• Effective Collaboration - Build strong partnerships across cross-functional teams and display excellent influencing, collaboration, and problem-solving abilities, contributing to the team's success by confidently exerting informal authority.

Requirements

• BA in Marketing, Software Engineering or related field, MBA or similar preferred.
• 10+ years of proven experience in product marketing, ideally with experience in B2B SaaS or other software product marketing and/or communications.
• Demonstrated success in developing and leading portfolio positioning, product messaging, and product launches via integrated marketing and communications campaigns.
• Strong analytical skills and the ability to turn data-driven insights into impactful strategies and messaging, with eye for creativity.
• Excellent written and verbal communication, including crafting compelling presentations and marketing collateral.
• Exceptional cross-functional collaboration and ability to influence stakeholders across various teams and levels.
• Flexibility and the ability to pivot when changes occur rapidly.
• Ability to interface effectively with executive management.
• Natural curiosity with a passion for understanding market trends and customer needs.
• Exhibit a strong work ethic as a self-starter who takes initiative and can manage complex projects with attention to detail, delivering measurable results within tight deadlines.

Preferred

• BA in Marketing, Software Engineering or related field, MBA or similar preferred.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave (US benefits overview https://hpbenefits.ce.alight.com/)