Hourly Pooled - Student Marketing Assistant, VP for Research & Economic Development Office

Laramie, WY (On-site)

Salary Not AvailableIntern/New GradPart time

Posted 5 weeks ago

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Job Summary

Own campus social media and content operations for a university division, turning analytics into action and aligning with brand standards while supporting events and web presence.

  • Social media management: plan and post across channels, respond to comments, and cross-promote events.
  • Analytics and content optimization: review post performance data, extract insights, and drive improvements for followership and engagement.
  • Content creation and events support: capture photos/videos, draft posts, and assist with marketing events and website updates.

Job Description

Responsibilities

  • Manage Social media accounts
  • Review analytics to assess success and recommend improvements for future posts;
  • Develop strategies to increase followership and engagement;
  • Manage regular posting schedule;
  • Develop miscellaneous content to increase followership;
  • Monitor and respond to comments and direct messages in a timely manner;
  • Make occasional posts to cross-promote events;
  • Take photos and videos at events and upload to Social Media and Webpages;
  • Routinely inspect and update Division website(s)
  • Assist with coordinating marketing events;
  • Assisting in general marketing support duties;
  • Provide marketing services assistance to Division Staff
  • Provide excellent customer service via phone, email, and in person interaction;
  • Maintain participant confidentiality;
  • Assist with other duties as assigned.

Requirements

  • Must be a University of Wyoming student currently registered for the Fall semester;
  • Valid driver's license with a motor vehicle record (MVR) compliant with the Driving for University Business SAP .
  • Should have basic computer skills (Office: Word, Power point, excel) and ability to use/learn other software;
  • Strong oral and written communication skills;
  • Strong proof-reading and editing skills;
  • Ability to work well both individually and as a part of a team;
  • Demonstrated customer service skills

Preferred

  • Strong functional knowledge of social media principles, practices, and the desire to apply that knowledge in a professional environment;
  • Basic understanding of introductory marketing and communications principles (this could be obtained through coursework or class projects).
  • Ability to learn and adhere to university brand standards and divisional marketing practices;
  • Advanced computer skills: Adobe Creative Suite: Illustrator, Photoshop; etc.
  • Ability to create and edit videos;
  • Ability to take and edit photos;
  • Familiarity with web design;
  • Strong problem-solving skills.
University of Wyoming logo

University of Wyoming

The University of Wyoming is a nationally recognized educational and research institution that boasts accomplished faculty and world-class facilities.As Cowboys, our grit, optimism, determination and curiosity are what drive the university to deliver social media content that educates, entertains and informs our Cowboy community at large. All viewpoints are welcome, and comments will not be removed based on the viewpoints expressed, provided the comments otherwise comply with this policy. However, the social media moderators of this official university channel reserve the right to remove any user content that is not directly related to the purpose of our social media content. Hate speech, discrimination, harassment, name-calling, bullying, profanity, and comments that threaten the safety of any individual or group will not be tolerated and may be removed. Any comments in violation of local, state, or federal law may be removed. The views and opinions expressed are not necessarily those of the University of Wyoming or its constituents.

Founded in 2006
Laramie, Wyoming, USA
4.9K employees (279 in marketing)

Traffic Signals

Monthly Visitors
738.6K
Monthly Google Ads Budget
$67.6K
Traffic Source Mix
Search
42.6%
Direct
50.7%
Referral
5.1%
Social
0.7%
Paid
0.7%

Headcount Trend

Current headcount: ~4.9K

Marketing Team

Marketing Team Size
200 (4% of company)
Marketing Roles Posted (Last 30 Days)
8

Funding

Total Funding
$4.1M
Last Raise
$200K
Grant, 2 years ago

Funding History

  • Sep 2023
    Grant • $200K
  • Mar 2023
    Grant • $749.7K
  • Jun 2022
    Grant • $800K

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