Responsibilities

• Partner with the DOSM to manage local PR agency of record, understanding business and commercial needs in order to inform strategy and plans.
• Support press/influencer property stays and venue visits on site when needed, coordinating itineraries, photo moments, and talking points.
• Own the hotel’s social media strategy and content engine, developing robust content calendar and collaborating with property sales and marketing coordinator on planning, creation, scheduling, and reporting.
• Manage local social media advertising budget, maximizing reach and awareness for F&B outlets and local programming, complementing corporate-managed hotel paid social strategy.
• Support the development and coordination of locally driven, brand-aligned programming and partnerships that enhance on-property visibility, guest engagement, and incremental revenue.
• Collaborate closely with Food & Beverage leaders and local partners to assist in executing initiatives that drive traffic and awareness to on-site outlets for both resort guests and the surrounding community.
• Work with property leaders to facilitate activation of brand initiatives at the resort level.
• Provide on-site support for photo/video shoots as required, coordinating with corporate Brand and Marketing teams on architectural, lifestyle, or partnership-led shoots in accordance with corporate SOP and merchandising standards.

Requirements

• Bachelor’s degree in Marketing, PR/Communications, or Hospitality and Tourism Management
• 5-8 years’ experience in marketing or PR/communications, preferably in a hotel or food & beverage environment
• Strong understanding of media relations principles and brand standards, with the ability to support consistent brand representation across channels
• Strong written and verbal communication skills, with comfort presenting ideas and collaborating across teams
• Creative thinker with an interest in storytelling and elevating on-property experiences through engaging content and activations
• Highly organized, with the ability to prioritize and manage multiple initiatives in a fast-paced environment
• Team-oriented mindset, with the ability to build productive relationships with internal departments, F&B and hotel partners, and external vendors or community stakeholders
• Proficiency in relevant marketing platforms and tools, including WordPress, Adobe Express, and Meta Business Suite

Benefits

• Medical, Dental and Vision Insurance
• Health Savings Account with Company Match
• 401(k) Retirement Plan with Company Match
• Paid Vacation and Sick Days
• Sonesta Hotel Discounts
• Educational Assistance
• Paid Parental Leave
• Company Paid Life Insurance