Hotel Field Marketing Manager at The Grand America Hotel | Salt Lake City, UT

Hotel Field Marketing Manager

Salt Lake City, UT (Unknown)

Salary Not AvailableMid Level3+ years exp

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Own cross-property content, influencer, and social media programs to drive on-brand, measurable outcomes across three hotels.

Own influencer and journalist visit programs from planning through post-performance across three properties.
Demonstrated portfolio of photography and video for social media.

Responsibilities

Execute organic content strategy across all three properties, aligned to brand standards
Produce high-quality video and photography for social media during property visits and coordinate content capture remotely between visits
Manage hotel social media channels for all three properties including community management, response, and engagement
Own the hotel influencer program across the portfolio from start to finish, including identifying, vetting, coordinating visits, and tracking performance, managing all aspects independently
Travel to each property regularly, approximately 50% of time, to capture content, support influencer and journalist visits, and stay informed on property initiatives
Stay connected to each property's operational calendar remotely between visits, proactively identifying content opportunities including seasonal conditions, new menu items, and property activities
Produce and distribute on-property collateral including signage, menus, posters, and promotional materials aligned to brand standards across all three properties
Serve as the on-property creative resource for departmental marketing requests during visits and remotely
Support food and beverage teams and property departments with event marketing, promotional content, collateral, and social coverage
Lead all influencer and journalist FAM visits, serving as the primary on-site coordinator and host

Requirements

Bachelor's degree or equivalent in Marketing, Communications, Hospitality, or related field
3+ years of marketing experience; hospitality or tourism experience strongly preferred
Demonstrated portfolio of visual content, photography and video for social media required
Proficiency in social media platforms and scheduling tools (Later, Sprout Social, or similar)
Working knowledge of Canva, Asana, or comparable creative and project management tools
Familiarity with CMS platforms and Microsoft Office Suite
Comfortable collaborating across distributed teams using tools such as Microsoft Teams
Ability to travel for team alignment and planning sessions