Responsibilities

• Develop and maintain referral relationships with hospitals, case managers, discharge planners, and healthcare providers
• Increase patient admissions and overall SNF census growth
• Conduct outside marketing visits throughout the assigned territory
• Educate referral sources on facility services, clinical capabilities, and admissions process
• Coordinate closely with admissions and leadership teams
• Track referral activity and maintain strong follow-up communication
• Represent the facility professionally within the local healthcare community

Requirements

• Prior Skilled Nursing Facility (SNF) experience required
• Experience as a Hospital Liaison, Clinical Liaison, Community Liaison, External Marketer, or Healthcare Marketer required
• Existing hospital relationships/referral network strongly preferred
• Strong understanding of post-acute care and SNF admissions process
• Proven relationship-building and business development skills
• Reliable transportation and willingness to travel locally

Preferred

• SNF External Marketer
• Hospital Liaison
• Clinical Liaison
• Admissions Liaison
• Census Development Representative