Responsibilities

• Develop and execute comprehensive marketing plans that align with organizational goals, emphasizing multichannel marketing strategies including digital, print, and community outreach.
• Lead content marketing initiatives by creating compelling copy for websites, social media platforms, email campaigns, and print advertising to engage diverse audiences.
• Manage social media marketing efforts across platforms such as Facebook Advertising and other channels to increase brand visibility and community engagement.
• Oversee advertising sales efforts by building relationships with referral sources, healthcare providers, and community partners to generate new leads and strengthen existing networks.
• Utilize marketing automation tools and analytics platforms like Google Analytics to monitor campaign performance, optimize strategies, and report on key metrics regularly.
• Coordinate SEO efforts and maintain the organization’s WordPress website using HTML skills to enhance online presence and improve search engine rankings.
• Conduct research on market trends, competitor activities, and patient needs to inform strategic decision-making and content development.
• Manage budgets effectively for advertising campaigns while ensuring maximum ROI; leverage Adobe Creative Suite for designing promotional materials when needed.
• Collaborate with product management teams to align messaging with service offerings and ensure consistent branding across all channels.

Requirements

• Proven experience in digital marketing within healthcare or related sectors, demonstrating success in multichannel campaigns that drive engagement and growth.
• Strong knowledge of SEO, social media marketing, Google AdWords, Facebook Advertising, email marketing, and analytics tools such as Google Analytics.
• Familiarity with content marketing strategies including copywriting for diverse audiences and managing website content through WordPress or similar platforms.
• Experience in B2B marketing environments with a focus on building relationships with healthcare providers and community organizations.
• Skills in marketing automation platforms to streamline campaigns and analyze performance metrics effectively.
• Ability to manage advertising budgets efficiently while maximizing outreach impact through print advertising and other traditional channels.
• Competence in research methodologies to stay ahead of industry trends and adapt strategies accordingly.

Preferred

• Experience using Adobe Creative Suite for design
• Familiarity with WordPress or similar CMS

Benefits

• 401(k)
• 401(k) matching
• Health insurance
• Paid time off
• Vision insurance