Responsibilities

• The Community Liaison is responsible for growing the census and being a positive reflection of the hospice program, while being heavily involved in the community.
• Our Community Liaison will be responsible for the company's marketing and communications strategies, as well as overall branding and image.
• Attends network and other pertinent meetings and participates in expos as deemed useful.
• Establishes and maintains on-going contacts with social workers, discharge personnel, doctors' offices, nursing homes, and other useful referral personnel.
• The Community Liaison proactively seeks opportunities to meet with referral sources and to build positive working relationships that help to build future referrals.
• Identifies and facilitates educational opportunities.
• Performs various activities with contracted skilled nursing facilities, personal care homes, assisted living facilities, senior housing communities, senior centers, and the like in targeted areas to increase awareness about the agency’s programs and services and build relationships.
• Develops and maintains ongoing, positive relationships with key contractors, discharge planners and other facilities with a focus on providing attentive customer service.
• Develops and maintains relationships with key referral sources, such as hospitals, nursing homes and physician offices to generate leads.
• Coordinates patient admissions with the team

Requirements

• 3+ years of leadership experience, 3+ years of Marketing experience Hospice Preferred.
• Highly data-driven with the ability to manage and optimize marketing programs across channels (e.g., paid search, social, email) to deliver recruitment metrics and goals
• Demonstrated ability to work successfully on cross-functional teams
• Excellent communication skills, both verbal and written, at all levels.

Preferred

• Hospice Preferred.