Hospice Community Liaison at Anew Care | Lafayette, IN

Hospice Community Liaison

Lafayette, IN (Unknown)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive hospice marketing and referral activity as a Community Liaison to grow volume and partnerships in a healthcare setting.

Own day-to-day referral activity and marketing initiatives to boost volume.
Must-have: 3+ years healthcare marketing management with a bachelor’s degree.
Standout: Coordination with Administrator on reports, budgets, and market planning.

Job Description

Responsibilities

The Community Liaison is responsible for managing all aspects of organization marketing/sales, establishing and maintaining positive relationships with customers and referral sources, responding to customer needs and identifying business opportunities, actualizing opportunities for growth, developing leads, and contacting potential customers, and management of day to day referral activity.
Follows all daily marketing operations directives including providing direct oversight of the establishment and implementation of marketing/sales initiatives.
Understands and adheres to all laws, statutes and regulation regarding anti-kickback, lawful marketing activities (gifts and services), patient solicitation, and accurate marketing materials.
Territory Management. Keeping up to date with market trends and competitor analysis.
Works regularly with Administrator to generate reports and present analysis of marketing and sales progress.
Daily management of referral activity and communication with Anew intake department.
Assists the Senior Director/ Administrator in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to limitations.
Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
Employs marketing and promotional initiatives to achieve budgetary volume projections.
Establishes and maintains positive working relationships with current and potential referral and payer sources.

Requirements

Bachelor’s Degree in Marketing, Business Administration, or related field.
At least three (3) years’ experience in health care marketing management, preferably in home-care operations. At least one-year experience in sales preferred.
Demonstrated ability to supervise administrative personnel.
Ability to market aggressively and deal tactfully with customers and the community.
Knowledge of corporate business management.
Demonstrates excellent communications, negotiation, and public relations skills.
Demonstrates autonomy, organization, assertiveness, flexibility, and cooperation in performing job responsibilities.