Responsibilities

• Develop and define the SEO roadmap; identify new opportunities; and improve front-end discoverability and back-end conversion.
• Help position the channel for growth, especially during a time of rapid innovation and change due to the onset of AI Search.
• Provide tactical, executional, and strategic leadership across our Home Lending SEO, GEO, Web, and Content functions.
• Provide best practices and innovative ideas for SEO and content marketing to improve the discoverability of Home Lending content.
• Perform SEO audits and implement optimizations to maintain channel health, integrate new strategies, and execute the SEO learning agenda.
• Navigate a highly matrixed organization, influence partners, build consensus, and work across functional departments to plan and execute audience targeting, channel plans, and creative.
• Analyze performance metrics and mine insights to uncover new opportunities for growth.
• Act as a thought leader for the overall digital vision and roadmap.
• Own issues proactively and drive end-to-end resolution.
• Build and maintain relationships with key partners and stakeholders.