Home Care Marketing & Referral Specialist

Miramar, FL (On-site)

$48K/yr – $80K/yrMid LevelFull time

Posted 4 months ago

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Job Summary

Own local healthcare marketing for home care with a focus on referral relationships, events, and measurable growth across digital channels.

  • Referral & Partnerships: Build sustainable relationships with healthcare professionals and community partners to source clients.
  • Community & Content: Organize events, create informational materials, and run digital campaigns to raise brand awareness and trust.
  • Measurement & Service: Track marketing impact, optimize strategies, and ensure excellent client and partner experience.

Job Description

Responsibilities

  • Develop and implement marketing strategies to promote home care services.
  • Build and maintain relationships with referral sources, including healthcare professionals and community organizations.
  • Conduct market research to identify new opportunities and trends in home care.
  • Organize and participate in community events and health fairs to promote services.
  • Prepare and present informational materials to potential clients and referral partners.
  • Utilize social media and digital marketing to enhance brand visibility.
  • Track and analyze marketing efforts to measure effectiveness and adjust strategies.
  • Provide exceptional customer service to clients and partners, ensuring satisfaction and trust.

Requirements

  • Proven experience in marketing, sales, or business development in the healthcare sector.
  • Strong communication and interpersonal skills for building relationships.
  • Knowledge of the home care industry and its regulatory environment.
  • Ability to work independently and as part of a team.
  • Proficient in digital marketing tools and social media platforms.
  • Strong organizational skills and attention to detail.
  • Bachelor’s degree in marketing, business, or a related field preferred.
  • Compassionate demeanor with a genuine desire to help others.

Benefits

  • Bonus based on performance
  • Competitive salary
  • Flexible schedule
  • Training & development
Home Helpers of Broward County logo

Home Helpers of Broward County

Home Helpers of Hagerstown & Frederick provides care and support for anyone of any age, wherever they call home. Our services include, but are not limited to, personal care such as bathing/showering, dressing, incontinence care. We also perform housekeeping duties like dusting, vacuuming, mopping and cleaning. We help make sure our clients get nutritious meals by cooking, baking and preparing meals. We assist with shopping, going out on errands, getting to appointments and special events. We're awarded as a Provider of Choice by Home Care Pulse based on client satisfaction surveys. We also help Veterans and their spouses through the eligibility process for the Pension w/Aid and Attendance Benefit. As a Veteran-owned and woman-owned business we take our commitment to hire and care for Veterans and their families very seriously. Licensed as a residential service agency by the Maryland Department of Health, Office of Health Care Quality. RSA-02350

Founded in 2018
Hagerstown, Maryland, USA

Traffic Signals

Monthly Visitors
38.4K
Monthly Google Ads Budget
$41.5K
Traffic Source Mix
Search
51.9%
Direct
39.7%
Referral
5.1%
Social
1.4%
Paid
1.6%

Marketing Team

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