Home Care Marketer

East Stroudsburg, PA (Unknown)

$60K/yr – $70K/yrMid Level

Posted 4 months ago

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Job Summary

Drive community-based home care marketing and outreach to generate leads and partnerships.

  • Own local outreach and lead-gen across digital, phone, and in-person channels.
  • Must-have: Proficiency in marketing strategies and familiarity with CRM tools.
  • Standout: Proven ability to build partnerships with senior centers or healthcare facilities.

Job Description

Responsibilities

  • Unearth and nurture potential leads through a blend of digital platforms, phone outreach, and face-to-face interactions.
  • Educate clients, families, and local communities about our services, ensuring crystal-clear comprehension of how we elevate their quality of life.
  • Forge connections with local communities, senior centers, and healthcare facilities to champion our services and forge strategic partnerships.
  • Autonomously juggle office-based duties and community engagement efforts with finesse.
  • Maintain meticulous records of referral information.
  • Collaborate seamlessly with the team to streamline client intake and transitions.
  • Curate and participate in community events to amplify our services and foster invaluable connections.
Griswold logo

Griswold

Griswold is an award-winning pioneer in the home care industry, with over four decades of experience and a storied legacy of compassion and integrity. We believe Care Professionals are the foundation of our success, and people deserve to live where they love as they age. Our commitment to innovation is based on our desire to improve the lives of everyone we touch in the communities we serve. “Live Assured” is the promise we make to everyone we touch: let Griswold help, so you can live without the weight of worry.

Founded in 1982
Blue Bell, Pennsylvania, USA
2.1K employees (32 in marketing)

Traffic Signals

Monthly Visitors
65.2K
Monthly Google Ads Budget
$49.1K
Traffic Source Mix
Search
66.2%
Direct
27.5%
Referral
4.2%
Social
1.3%
Paid
0.8%

Headcount Trend

Current headcount: ~2.1K

Marketing Team

Marketing Team Size
32 (2% of company)
Marketing Roles Posted (Last 30 Days)
4