Responsibilities

• Develop and implement strategic marketing plans to drive business growth.
• Build and maintain relationships with healthcare professionals and referral sources.
• Conduct market research to identify trends and opportunities in the home care industry.
• Attend community events and networking functions to promote our services.
• Analyze marketing campaigns and adjust strategies based on performance metrics.
• Collaborate with the management team to align marketing efforts with business goals.
• Utilize social media platforms to enhance brand visibility and engagement.
• Strategize, present, and manage marketing initiatives.

Requirements

• 3-5 years experience in Home Care, Home Health, or Hospice Business Development or Marketing.
• Proven experience in business development or marketing, preferably in healthcare.
• Strong understanding of the home care industry and its competitive landscape.
• Excellent communication and interpersonal skills for relationship building.
• Ability to analyze data and derive actionable insights for marketing strategies.
• Familiarity with digital marketing tools and social media platforms.
• Self-motivated with a strong work ethic and passion for helping others.
• Bachelor's degree in Marketing, Business, or related field preferred.
• Valid driver's license and reliable transportation for local travel.

Benefits

• Bonus based on performance
• Competitive salary
• Paid time off
• Training & development