Responsibilities

• Building and launching webinar funnels end to end. This includes registration, show-up sequences, the offer, the follow-up.
• Designing and shipping quiz funnels that pre-qualify and pre-frame leads before they ever hit a sales call.
• Driving up our call show-up and conversion rates. This is unglamorous, high-leverage work that prints money.
• Developing our LinkedIn strategy into a real channel, not an afterthought.
• Owning and evolving our book funnel strategy (our book is a core part of how we acquire clients).
• Running and improving paid ads, organic social, and book launches.
• Writing direct-response copy that converts; emails, landing pages, ads, scripts.
• Bringing your own plays to the table and making the case for them with logic and numbers.

Requirements

• - You've marketed high-ticket products, coaching, or info products before, and you understand the mechanics of that world. This is the funnels, the offers, the psychology of getting someone to a call.
• - You've got real hands-on experience across webinars, paid ads, organic social, and book launches (or a strong subset, with the appetite to own the rest).
• - You see marketing as part art, part science. You can write something that makes people feel and then read the dashboard cold and kill what isn't working.
• - You can write direct-response copy that converts. This isn't optional. We'll ask for samples.
• - You're fluent with AI tools and constantly finding new ways to use them to work faster and smarter. You treat upskilling as part of the job, not an extra.
• - You know your way around a CRM like HubSpot. You don't need to be the technical wizard, but you can build a workflow, understand the data, and not be scared of the back end.
• - You're American, in the US, and tuned into the culture. You can be our eyes and ears on what actually lands with a US trades-business audience.
• - Most of all: you love being handed responsibility and trusted to do great work. You're competitive in the best way. You like to win, and you like to be able to point at the scoreboard and prove it.

Preferred

• - You understand the construction / trades industry or you're genuinely curious about it. (Our audience can smell an outsider, so empathy for blue-collar business owners goes a long way.)
• - You've localized marketing across countries before and know how much "small" differences in language and culture actually matter.

Benefits

• - $110,000–$130,000 USD, depending on experience.
• - Remote, US-based. Work from wherever you do your best work.
• - A role with real ownership where you'll be trusted to run things, not micromanaged.
• - A marketing engine that already works, with obvious, fixable upside (the best kind of problem to inherit).
• - A team that values execution and rewards people who make things happen.