Responsibilities

• Develop clear, persuasive marketing and educational content about pharmacogenomic testing.
• Translate complex clinical and pharmacology concepts into accessible messaging.
• Create communications for multiple audiences including: Employer decision-makers, Pharmacy benefit managers (PBMs), Employee populations eligible for testing, and Healthcare providers and medical organizations
• Write employee engagement communications to drive program participation.
• Adapt messaging for different demographics, geographic regions, and cultural contexts.
• Help shape marketing strategy and positioning for enterprise healthcare programs.
• Collaborate with internal stakeholders including healthcare experts and program leadership.
• Support thought leadership opportunities such as media placements or industry publications.
• Maintain messaging that balances scientific credibility with approachable, human-centered communication .

Requirements

• Proven experience writing in healthcare, medical technology, pharmaceuticals, or genomics .
• Ability to simplify complex medical concepts for diverse audiences.
• Experience with healthcare marketing, patient education, or health technology communication .
• Strong strategic thinking and messaging development skills.
• Ability to work closely with executives and subject-matter experts.
• Professional presence suitable for occasional exposure to enterprise clients.
• Empathy-driven writing style that connects with real patient concerns.
• Preferred: background or coursework in biology, pharmacology, healthcare, or life sciences .

Preferred

• Preferred: background or coursework in biology, pharmacology, healthcare, or life sciences

Benefits

Other

• Objective: Provide strategic and persuasive content with an empathetic lens that communicates the value of a pharmacogenomic testing platform designed to improve medication safety and effectiveness.
• Profile Overview: Our client is building a pharmacogenomic testing platform that helps individuals understand how their genetics affect medication absorption, metabolism, and compatibility.
• The platform enables patients and physicians to determine which medications are safest and most effective for each individual.
• The company operates in a B2B2C model , partnering with large employers, pharmacy benefit managers, and healthcare organizations to provide testing for employee populations.
• Initial enterprise prospects include major employers and healthcare organizations.
• The client seeks a strategic medical/healthcare writer who can develop compelling communications for multiple audiences—from corporate healthcare decision-makers to employee populations across diverse demographics.