Healthcare Marketing Coordinator

New York, USA (Unknown)

$55K/yr – $70K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end marketing engine across channels to drive engagement, brand consistency, and program ROI for a healthcare-focused practice.

  • Coordinate multi-channel campaigns (digital, print, email, social, and community outreach) and monitor performance to optimize impact.
  • Own marketing materials and content across brochures, presentations, websites, newsletters, and campaigns while maintaining a consistent brand voice.
  • Collaborate with internal teams and external partners on events, vendor coordination, timelines, and patient-centered communications.

Job Description

  • Coordinate and execute marketing campaigns across digital, print, email, social media, and community outreach channels.
  • Create and maintain marketing materials including brochures, flyers, presentations, newsletters, and promotional content.
  • Coordinate community events, health fairs, educational programs, and outreach activities.
  • Manage content updates for websites, social media platforms, and internal communications.
  • Monitor campaign performance metrics and prepare reports on engagement, referral trends, and return on investment.
  • Maintain brand consistency across all communications and marketing efforts.
  • Assist with vendor coordination, advertising placements, and project timelines.
  • Support internal communication initiatives and employee engagement activities as needed

Responsibilities

    • Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, Healthcare Administration, or related field preferred.
    • 2–5 years of marketing, healthcare marketing, physician liaison, communications, or related experience preferred.
    • Strong written and verbal communication skills.
    • Knowledge of digital marketing and social media platforms.
    • Experience with CRM systems, email marketing tools, and content management systems.
    • Proficiency in Microsoft Office Suite and marketing design platforms (e.g., Canva, Adobe Creative Suite).
    • Ability to manage multiple projects and prioritize competing deadlines.
    • Strong organizational and project management skills.
    • Analytical mindset with ability to interpret data and marketing metrics.
    • Ability to build relationships across departments and with external stakeholders.

    Nice to Have:

    New York Oncology Hematology logo

    New York Oncology Hematology

    New York Oncology Hematology (NYOH) is the Capital Region’s leading provider of community-based cancer care and blood disorder services. We’re proud to offer comprehensive, patient-centered treatment across eight state-of-the-art cancer centers in Albany, Amsterdam, Clifton Park, Hudson, and Troy—plus a dedicated women’s imaging location, Akira Medical Imaging + Wellness, conveniently located in Albany.Each year, our team of 35 board-certified physicians and over 300 cancer care specialists delivers compassionate care across a wide range of services, including medical oncology, radiation oncology, hematology, gynecologic oncology, and surgery, serving more than 100,000 patient visits annually.

    Founded in 1985
    Albany, New York, USA
    239 employees

    Traffic Signals

    Monthly Visitors
    16.7K
    Monthly Google Ads Budget
    $236
    Traffic Source Mix
    Search
    52.7%
    Direct
    36.3%
    Referral
    5.5%
    Social
    5.5%

    Headcount Trend

    Current headcount: ~239