Responsibilities

• Environment Flexibility: Adapt to various work environments including corporate, medical offices, and on-field assignments.
• Digital Platform Management: Oversee and maintain digital media platforms to ensure consistent branding and messaging.
• Strategy Formulation: Collaborate with department heads to ideate and execute innovative growth strategies and campaigns.
• Content Creation: Use a range of marketing tools to draft compelling content, with an emphasis on targeting specific audience segments and hot topics.
• Social Media Integration: Seamlessly blend social media content into websites and platforms like Instagram, Facebook and LinkedIn.
• Community Engagement: Proactively interact with online followers, addressing questions and feedback across all digital channels.
• Analytics Expertise: Deliver insights on digital analytics and provide guidance on growth opportunities.
• Visual Content Creation: Design, develop, and manage visual assets for both digital and print marketing materials, including social media graphics, email campaigns, website content, mailers, flyers, banners, and other promotional collateral to support brand awareness and marketing initiatives.
• Community Collaboration: Foster partnerships with community leaders, local businesses, and senior outreach programs to curate engaging social content.
• Internal Collaboration: Work closely with MaxHealth Primary Care Clinics and staff to develop tailored content.
• Content Planning: Develop and manage a comprehensive monthly content calendar to plan, coordinate, and schedule digital and print marketing initiatives.
• Performance Reporting: Evaluate and report on the success and areas of improvement for digital content.
• Campaign Oversight: Compile detailed reports assessing the efficacy of marketing campaigns.
• Quality Control: Ensure the quality of content by editing and proofreading before publication.
• Compliance & Approvals: Coordinate internal review and approval processes to ensure marketing and communication materials meet CMS and organizational compliance requirements before distribution.
• Budget Management: Establish and oversee campaign budgets to guarantee cost-effective strategies.