Responsibilities

• Develop new ways to further drive the scale of the WFJ business
• Define and lead the overall marketing strategy for Watches & Fine Jewelry in the U.S., strengthening brand awareness, desirability, and legitimacy.
• Drive initiatives that support the scaling of the WFJ business and reinforce CHANEL’s positioning within the luxury watch and jewelry landscape.
• Partner with global teams to localize brand and product marketing strategies for the U.S. market.
• Develop strong product storytelling and launch strategies to support key collections and iconic product platforms.
• Lead cross-functional orchestration across communications, media, events, retail, and digital to ensure consistent and impactful product visibility.
• Translate market insights and commercial opportunities into strategic product marketing initiatives.
• Define and implement the visual merchandising strategy across the U.S. boutique network to ensure exceptional brand expression and retail experience.
• Ensure VM execution aligns with global guidelines while adapting to local business priorities and key markets.
• Partner with Retail and Merchandising teams to optimize product presentation, storytelling, and client engagement in boutiques.

Requirements

• Partially Remote: Role requires a minimum of three days in-person office presence at the designated location/office.
• 10+ years of deep branding experience, preferably in luxury sector, overall 15+ years of experience
• P&L management, budget ownership and strategic planning experience required
• Strong analytical skills and the ability to synthesize data easily, formalizing this data into strategic presentations (especially ppt)
• Experience in brand marketing, product marketing, or retail marketing
• Experience leading teams and leaders of teams
• Bachelor’s degree required
• Proficient use of Microsoft 365 programs is required
• Ability to travel internationally and domestically approximately 15% -20% or as business requires
• NY office-based role

Preferred

• Master’s degree or MBA preferred
• Understanding of French language preferable

Benefits

• Wellbeing resources include dedicated paid time off for wellbeing (2-week August Office Closure) and a Wellbeing fund
• Family and care giving benefits (inclusive of parental leave, fertility support, MilkStork, and Care.com Membership)
• Generous paid time off policies to include vacation, holiday, sick and volunteer days
• 401K and other incentives
• Robust healthcare offerings; medical, dental, vision, MDLIVE (virtual care), One Medical, Flexible Spending Accounts (Health Care & Dependent Care), Health Savings Account and Employee Assistance Program
• Life insurance, Accidental Death & Dismemberment, Short Term Disability, Long Term Disability, Health Advocate, International Business Travel Accident & Medical, and Commuter Transit & Parking