Head of Web Marketing at Contrary | Foster City, CA | $158K/yr – $245K/yr

Contrary

Head of Web Marketing

Foster City, CA (Hybrid)

$158K/yr – $245K/yrSenior Level10+ years expFull time

Posted 3 months ago

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Job Summary

Drive web growth by owning strategy, optimization, and cross-functional delivery for Replit’s site at scale.

Own the web strategy and quarterly roadmap for replit.com
Must-have: 10+ years in web growth with multi-team leadership
Standout: Experience with CMS (e.g., Sanity) and high-impact pipeline effects

Job Description

Responsibilities

Strategic Web Leadership: Own the web strategy and quarterly roadmap for replit.com, ensuring alignment with business objectives.
Customer Journey Optimization: Develop and implement high-converting web journeys and personalization strategies for prospects, customers, and partners. This includes reviewing and assessing content for effectiveness.
SEO and GEO Enhancement: Drive SEO and GEO optimization through site architecture, technical foundation, keyword support, and content. Collaborate with relevant stakeholders on technical health, information architecture, link strategy, and page quality.
Data-Driven Web Experience Improvement: Plan and execute data-driven testing to optimize and personalize web experiences, aiming to increase signups and lead generation.
Operational Efficiency: Improve execution speed by streamlining processes, implementing automation, and integrating technologies to enhance the agility of the broader marketing team.
Cross-Functional Collaboration: Act as a key cross-functional partner, influencing teams across Product Management, Engineering, Design, Data and Marketing.
Requirement Prioritization: Evaluate and effectively prioritize web requirements from cross-functional teams to achieve business outcomes.
Budget and Vendor Management: Manage budgets, Statements of Work (SOWs), and performance for agencies and tooling. Evaluate and implement new vendors as needed.
Leverage our Sanity platform to accelerate page velocity, experimentation, and personalization across replit.com

Requirements

Experience: 10+ years in web/digital growth across B2C and B2B SaaS/commerce, including 4+ years leading multi-disciplinary web teams spanning strategy, execution, experimentation, and analytics.
Ownership & Impact: Proven track record owning large-scale web properties and CMS platforms (e.g., Sanity, Contentful, Storyblok, or equivalent) with measurable impact on pipeline and revenue.
Technical Expertise: Strong command of Core Web Vitals, performance optimization, caching strategies, and modern front-end practices; hands-on experience with enterprise CMS, testing platforms (Optimizely, VWO, Adobe Target), analytics (GA4/Adobe, tag management), and SEO tools (Search Console, crawl/rank tools).
SEO & Accessibility: Deep experience with technical SEO, structured data, and web accessibility standards.
Data & Analytics: Fluent in GA4, Looker, and Google Search Console; experienced in partnering with data teams to build reporting and derive actionable insights.
Strategic Prioritization: Strong judgment in roadmap planning and trade-off decisions, with a bias toward high-impact work under resource constraints.
Cross-functional Collaboration: Comfortable partnering closely with engineering, product, and marketing on performance, releases, and optimization initiatives.
Communication & Influence: Skilled at translating technical concepts into clear insights and strategy for non-technical stakeholders; effective at influencing across a matrixed organization.
Leadership: Experience building, managing, and mentoring high-performing teams across geographies, fostering strong cross-functional relationships.