Responsibilities

• Set the strategic vision for Evergreen’s consumer-facing brand — voice, positioning, and market differentiation.
• Lead creative strategy and oversee agency and in-house teams to execute across all DTC channels.
• Champion a consistent, trusted patient communication standard across every touchpoint.
• Own the acquisition strategy and investment decisions across all digital channels: PPC, paid social, retargeting, and affiliates/influencers.
• Oversee paid media budget allocation and vendor relationships, with accountability for CAC, ROAS, and conversion efficiency.
• Set the funnel optimization strategy, directing internal teams and agencies on landing page, A/B testing, and acquisition flow priorities.
• Design and own the patient retention and reactivation strategy across email, SMS, content, and automated lifecycle programs.
• Partner with Telehealth Operations and Clinical leadership to identify systemic patient friction points and drive experience improvements at scale.
• Build adherence, follow-up, and re-engagement programs that measurably improve patient outcomes and long-term LTV.
• Define the content and education strategy for Evergreen patients; oversee production of videos, guides, FAQs, and clinical education assets.

Requirements

• 10–15+ years in DTC, telehealth, e-commerce, or performance marketing, with at least 3 years in a senior leadership or head-of-function role.
• Strong knowledge of healthcare marketing compliance with experience marketing off-label and non-FDA approved medications and supplements under FDA and FTC regulations.
• Proven track record building and scaling acquisition programs, with deep expertise in funnel optimization and channel diversification.
• Executive-level communicator equally fluent presenting to leadership and writing copy that converts patients.
• Financially literate with experience owning significant marketing budgets, managing agencies, and holding vendors accountable to performance.
• Deep experience navigating regulated healthcare and telehealth environments; comfortable operating with legal, compliance, and clinical guardrails.
• A clear vision for how to build and develop a high-performing marketing team: you’ll have the opportunity to hire and shape the org around you as the brand scales.
• Experience in or comfort with PE-backed or high-growth environments: you understand the pace, appreciate the clarity of goals, and thrive when there’s real skin in the game.
• A builder’s mindset: you’re energized by creating structure where there isn’t any yet, and you make confident decisions without waiting for a perfect playbook.
• Fluency with AI tools as a force multiplier: you use technology to move faster, not as a talking point.

Benefits

• Health care insurance (medical, dental, vision)
• Life Insurance
• Supplemental Insurance
• PTO
• 401K matching
• Sick leave