Responsibilities

• Own Alpaca's content strategy across video, social, web, email, and educational channels.
• Create static social media content, graphics, carousels, and visual storytelling assets.
• Build repeatable content systems that allow Alpaca to consistently publish high-quality content at scale.
• Produce and oversee short-form video content for platforms such as LinkedIn, Instagram, Facebook, TikTok, and YouTube Shorts.
• Develop long-form video content including documentaries, case studies, interviews, and educational series.
• Develop webinars, workshops, and CEU content for providers and practice owners.
• Work with clinical and operational teams to transform expertise into engaging educational experiences.
• Create content that helps providers start, grow, and operate successful practices.
• Build content libraries that continue generating value long after publication.
• Define and evolve Alpaca's voice, messaging, and storytelling framework.

Requirements

• You are an experienced storyteller, with an emphasis on social.
• You understand narrative structure across all social content and know how to create content that captures attention and moves people to action.
• You are relentlessly hard-working.
• You move with urgency, thrive in high-accountability environments, and are willing to outwork the competition to build something meaningful.
• You've built content engines from scratch.
• You've experimented across formats, channels, and distribution strategies to figure out what works. You've built or significantly scaled a content operation before and know how to increase output, quality, and impact.
• You're equally comfortable leading and doing.
• You can hire, manage, and develop talent, but you're also willing to roll up your sleeves and create. You lead by example and raise the bar through your own work.
• You understand how content drives growth.
• You know how to connect storytelling to real business outcomes, using content to drive awareness, trust, recruiting, partnerships, pipeline, and revenue.

Benefits

• Health benefits
• Flexible PTO
• Dinner when working late
• Meaningful equity