Responsibilities

• Spearhead and elevate the creative vision, strategy, and execution across global marketing campaigns, spanning AV, social, digital, experiential, and trade.
• Drive innovative and modern creative solutions to amplify Moose’s toy brands, ensuring relevance and resonance across global markets.
• Partner seamlessly with marketing, consumer insights, PR, and media teams to align creative output with business objectives and strategic intent.
• Drive best-in-class execution in photography, video, CGI, animation, and experiential content — elevating visual storytelling across every channel.
• Champion creative consistency across consumer-facing touchpoints, reinforcing a unified brand voice.
• Possess deep understanding of digital content creation, leveraging platforms and audience insights to craft forward-thinking strategies.
• Stay attuned to trends, platforms, and audience behaviours, shaping creative strategies that resonate across diverse audiences and contribute to cultural impact.
• Partner with Insights & Digital to track content performance and feed learnings back into the creative process for continuous improvement.
• Build scalable processes for localisation to adapt global creative for regional cultural nuances and languages.
• Regularly review resourcing requirements for the department, recruits, interviews, selects and trains new staff.
• Oversee the day-to-day workloads and performance of direct reports towards the achievement of agreed objectives, through the provision of clear direction, coaching and support.
• Work with direct reports to set individual KPIs and conduct regular reviews in-line with the Moose Performance Management Program.
• Manage the training and professional development of team members, with an emphasis on providing timely and constructive feedback on a regular basis; and
• Champion the Moose culture to ensure direct reports deliver on “The Wow”.

Requirements

• 10+ years of progressive experience in social media.
• Proven track record of leading large-scale social media strategies for global brands.
• Experience managing cross-functional teams.
• Deep knowledge of major platforms (Instagram, TikTok, LinkedIn, X/Twitter, Facebook, YouTube, Pinterest).
• Proficiency with social media management tools.
• Ability to inspire creativity and innovation within teams.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Ability to blend creativity with strategic thinking, translating brand goals into social strategies.
• Experience working across multiple international markets, with a nuanced understanding of regional social media usage, cultural trends, and content consumption behaviors.
• A visionary with a keen eye for content creation, editing, and storytelling.