Responsibilities

• Own Filterbaby's social presence across Instagram and TikTok strategy, content planning, content execution (whether it’s filming the content yourself, or working with creators), posting, and engagement
• Drive measurable follower and engagement growth, you're not just maintaining the account, you're building an audience
• Develop a content strategy that balances brand storytelling, education, and entertainment
• Develop and execute continuous series
• Execute the video with our video editors -you know how to make something feel authentic and scroll-stopping
• Manage the content calendar and keep everything moving on time
• Stay on top of trends and platform changes, and know when to act on them
• Track performance and use data to inform what to do more of
• Manage creator gifting and seeding programs with our Creator & Influencer coordinator
• Own briefing and relationship management with our creator roster