Responsibilities

• Set the Criteo POV on social and how it complements walled gardens in modern media activation.
• Lead strategic conversations with C-level and VP-level clients , co-creating integrated plans that combine social, discovery, and commerce media.
• Translate market needs back into product, partnerships, and GTM motions , ensuring Criteo is the most credible partner for clients looking to grow through social and discovery channels.
• Strategy & positioning for Social & Discovery: Expand Criteo’s global strategy and narrative for Social in brand and product discovery: how our solutions complement and amplify investments in social platforms.
• Develop clear value propositions for different client segments that connect social & discovery to commerce outcomes and closed-loop measurement.
• Build frameworks and playbooks that explain where Criteo sits in the social/discovery mix: prospecting, mid-funnel discovery, retargeting, and loyalty.
• Client advisory & executive engagement: Serve as a senior advisor to key global clients and agencies on social & discovery strategy, participating in C-level and VP-level meetings, QBRs, and planning cycles .
• Lead strategy workshops and roadshows with clients, co-designing integrated plans that connect social/discovery to Criteo’s strengths in commerce and performance media.
• Turn early wins into repeatable case studies and narratives in partnership with Marketing & Comms.
• Go-to-market & sales enablement: Partner with GTM, Sales and Account Strategy teams (especially for XL clients) to embed Social thinking into day-to-day selling motions .

Requirements

• 10+ years in digital advertising with significant depth in paid social and discovery media across multiple platforms.
• Track record in client-facing leadership roles at a social platform, social tool/technology company, or leading media/creative agency
• Proven experience advising large global advertisers and agencies, including C-suite and SVP-level stakeholders, on social/discovery strategy and investment decisions.
• Demonstrated success in building or scaling a social/discovery practice or offering (e.g., new product, new buying motion, new cross-channel strategy).
• Strong understanding of commerce, performance media, and measurement, including incrementality, attribution, and full-funnel frameworks.
• Bachelor’s degree required; a master’s degree in marketing, Business, Communications, or a related field is a plus (or equivalent practical experience).