Responsibilities

• Define and lead the agency's social vision, philosophy, methodologies, and best practices.
• Build and evolve a best-in-class social practice spanning strategy, content, community management, creator and influencer marketing, social commerce, paid social, social listening, and emerging platforms.
• Establish standards, processes, tools, and technologies that drive excellence, innovation, and operational efficiency.
• Identify emerging cultural trends, platform shifts, and technologies that create new opportunities for clients and the agency.
• Ensure social is embedded in strategic and communications planning from the outset - informing audience, messaging, channel, and customer journey decisions.
• Translate audience, cultural, and community insights into actionable strategies that shape campaigns, content, and brand experiences.
• Lead social strategy and integrated communications planning for key client relationships.
• Serve as a trusted advisor to senior clients, providing proactive counsel on trends, opportunities, risks, and the evolving social landscape.
• Present strategic recommendations, thought leadership, and performance insights to executive stakeholders.
• Partner with brand strategy, creative, media, PR, influencer, analytics, and account teams to develop integrated marketing and communications solutions.

Requirements

• Experience 10-15+ years of experience in social strategy, digital marketing, communications planning, public relations, media, or integrated marketing.
• Significant agency experience leading social strategy for major brands.
• Proven success building, scaling, or leading a social practice, department, or capability within an integrated agency environment.
• Experience advising executive-level clients and contributing to new business growth and agency development.
• Bachelor's degree in advertising, marketing, communications, journalism, PR, or a related field or equivalent professional experience.
• Expertise Deep understanding of social platforms, audience behavior, content ecosystems, creator marketing, community management, social commerce, and paid social.
• Strong knowledge of communications planning, customer journeys, channel strategy, and integrated marketing.
• Expertise in social listening, cultural intelligence, analytics, and performance measurement.
• Understanding of how social integrates with creative, media, PR, experiential, and broader communications efforts.
• Familiarity with social technologies, publishing platforms, listening tools, analytics solutions, and emerging AI-enabled marketing capabilities.