Responsibilities

• Develop and iterate upon social strategy, defining a clear set of business objectives and testing content to achieve those objectives for each social media channel. Working hard to avoid the kind of randomness that plagues many social programs.
• Act as a curator of culture, staying attuned to new ideas, broader trends, and industry shifts, translating your insights into on-brand BOTM content
• Steer the creative process for our social content through partnership with the Creative team and a roster of freelancers. This includes:
• Concepting, creating, and publishing high-impact, platform-native content for TikTok, Instagram, YouTube Shorts, and emerging channels
• Managing our content calendar and overseeing content creation; holding the camera and/or being on camera as needed.
• Managing the briefing process to produce content that meaningfully connects with our audience, measured by strong attention metrics
• Measure and report performance constantly with clear insights, translating these metrics into impactful business outcomes
• Partner with the growth team on collaborations that drive reach and engagement
• Represent BOTM externally at industry events, going to relevant parties, and meeting and developing relationships with relevant culturally important stakeholders.

Requirements

• 5+ years of hands-on professional creative experience working as a leader in social media and/or content creation at a media company, agency or a consumer-driven/lifestyle brand
• You are creative by trade. You have exceptional taste and have a constant stream of original ideas that you’re comfortable pitching, refining and executing
• You analyzes content, generate compelling insights and translate them into creative concepts and ideas
• You are a strong communicator, are willing to push creative boundaries, and can adapt your creative approach to capture and uphold a distinct brand voice
• You have a confident POV, and a strong editorial eye, with a clear instinct for what content or aesthetics will resonate with the Book of the Month audience.
• You have a demonstrated ability to develop and execute innovative, results-driven social media strategies, understanding the nuances of each platform
• You’re deeply engaged with internet culture and commercial fiction