Responsibilities

• Regional Strategy & Budgetary Ownership: Develop and execute a unified Regional Marketing Strategy for North America that integrates the four business divisions, while managing and optimizing the annual North American marketing budget.
• Brand & Communications Leadership: Oversee regional marketing communications, public relations, and thought leadership to strengthen Kalmar's reputation and ensure consistent messaging across all touchpoints.
• Dealer Enablement: Lead initiatives to equip dealer partners with campaigns, sales tools, and product launch materials that accelerate market adoption and strengthen the brand.
• Go-to-Market (GTM) Execution: Create targeted regional GTM strategies, adapt global value propositions to the North American market dynamics, and establish marketing governance for efficient execution.
• Demand Generation & Digital Marketing: Strategize and execute multi-channel campaigns, digital marketing, social media, and marketing automation to optimize lead generation and increase return on marketing investment.
• Leadership & Stakeholder Engagement: Partner closely with the North American Leadership Team to drive growth strategies, support employer branding to attract top talent, and develop team capabilities through coaching and mentoring.

Requirements

• University degree in Marketing, Business Administration, Communications, or a related field (Master’s or MBA preferred), alongside native or fluent professional English proficiency.
• 12-15 years of experience in B2B marketing & communications, ideally within a global industrial, heavy machinery, or logistics environment, combined with expert-level knowledge of the North American market.
• Strategic Yet Hands-On: Proven ability to turn global strategies into impactful regional plans and roll up your sleeves to execute highly effective operational marcomms for North American audiences.
• Results-Driven & Digitally Savvy: Strong track record of data-driven marketing, pipeline impact, and modern marketing technology, including social media, web analytics, and AI-driven tools.
• Collaborative Matrix Player: A proactive, transparent communicator who excels at uniting diverse global organizational units (such as regional sales, local dealers, and central marketing) toward a unified goal.
• Safety Commitment: Strong awareness and adherence to safety protocols to ensure a secure work environment for yourself and your colleagues.

Benefits

• “Green business is good business – it’s not just a slogan; we’re investing in fossil-free steel and real change.”
• Rewards that truly count: We offer meaningful development opportunities through varied assignments, fair and gender-neutral pay, and flexible working conditions — all within a culture that values your growth and celebrates success.
• Competitive Benefits: Medical, Dental and Vision coverage are effective day one of employment; flexible spending account, company paid Short- and Long-term disability coverage; company paid life insurance policy (2X’s annual salary up to $200k); options for additional life insurance coverage for employee, spouse and dependents at affordable rates; safe harbour 401K plan with company match of 6% (no vesting)
• Work-Life Balance: Our generous time-off policy includes vacation time, personal/sick time, paid/floating holidays, and paid parental leaves, supporting a healthy balance between your professional and personal life.
• Safety that moves us forward: Build your career with a company rooted in safety since the 1940s, ensuring stability and an environment that empowers you to speak and be heard.
• Purpose that drives change: You'll contribute to solutions that transform global trade, creating environmental and operational innovations. You'll be in the driver's seat of ideas, developing digital technologies that set industry standards and position us as the forerunner.
• People who move together: You'll collaborate with people who build lasting relationships through global expertise, connections, and a commitment to sustainability.